Home > Technical & Creative Skills > Tracking Campaigns

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Passing tokens (7)

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I'm trying to setup my first campaign in Voluum and I've watched the Zeno's video guide. I have a couple of questions:

1) When passing tokens from traffic source to Voluum, from what I understand all tokens are passed into voluum that you want, without limitation. Does voluum record all of them once a click at traffic source is made?

2) If so, why do we need to pass more tokens through sub-ids to a network? Won't it be logical to just pass clickid and track all the data in voluum? There is also a limitation for only 5 sub-ids on the networks, so you can't pass all tokens.

Thanks!

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Generally you don't pass much information to the network other than subid - at least, I don't. My usual setup passes campaign ID for ease of optimisation, plus subid, and that's about it. Everything else gets stored in my tracker.

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I think I read Finch's post somewhere if I remember correctly.

But regarding 2), some idea is to put coded id of your traffic source, so when you ask for quality check, they can get back and say to you that this aff_subid3=XYZ is the best quality.

And on your end, you know that XYZ is this traffic source.

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Ok thanks, that makes sense. By subid do you mean click-id? Also, how would passing campaign ID simplify optimization, if everything is stored in the tracker?

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Good idea, thanks!

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Yep, click ID.

The campaign ID is a useful thing to pass if you need to rapidly check stats in your aff network tracking for some reason. Possibly your tracker lost conversions, or possibly you need to check click reports against your tracker and traffic source. Being able to quickly segment down to just one campaign is absolutely vital at that point if you don't want to go insane cross-checking hundreds of click IDs.

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Here's why you pass information to the network in the first place. I'm also giving you my personal preference.

1. Campaign ID: {campaign.id}
This is useful to the affiliate network when it comes to analyzing your traffic, assuming you run multiple campaigns in your tracker to the offer. Campaign A might be the winner in terms of quality, while campaign B is a dud and needs to be cut immediately. As a side note: You want this as your s1 if you're dealing with Cake, because Cake only allows reporting on non-unique s1 parameters. It will flag unique s1 values as excessive sub-ids and disable reporting on s1 in your affiliate portal.

2. Click ID: {clickid}
Most useful to you and your tracker. Passing click ID on to your network allows you to get conversion information back through your pixel. E.g. the network will notify you that {clickid} generated a sale. Voluum will then be able to assign it to a particular visitor within your campaign. This becomes extremely useful when pixels are missed by your tracker, but also when there is an issue with pixel firing on the advertiser or network end. E.g. pixel is off for X amount of time. You would then ask the network to provide you with conversion data for your {clickid} parameter (e.g. s2). That way you can manually upload conversions in Voluum.

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Home > Technical & Creative Skills > Tracking Campaigns