Does anyone use it and put a lot of faith in the results? What are your favorite things to analyze that help you with AM optimization?
It's good for normal website tracking, but not when it comes to leads and postbacks.
Leads etc.. we have tracking software. i'm really just looking for ways people optimize their websites based on bounce rate etc.. Just really started looking at it and was curious.
@affiture
The reports of Google Analytics are very accurate. It is enterprise grade web analytics tool. I use it measure bounce rates and how long people stay on the website/landing page
Cool started to use the utm source and getting good data by source.
Yes - Google analytics has conversion tracking, a lot of data about GEO, devices, users but it is not easy manage your affiliate marketing campaign. It is just not made for that.