Hi Guys,
Running my first mobile tablet app install campaign. Building out banners to run on DSPs. That said, I'm not sure the best size(s) to make these banners. With phones it's pretty straight-forward to build out 320x50's. But here's it's not as clear. Would appreciate any thoughts from those who run on Tablets, what are the typical banner sizes? Leaning towards 320x480's and 300x250's but really have no experience here.
Thanks!
Update: Talked with Adivity & Decisive. The majority of iPad inventory is delivered right now as 728x90's. (45% per Adivity) With 300x250's following at around 25% of the inventory. Other sizes are still a mystery but I wanted to give a heads up on my findings. Might want to move this thread to mobile.
You can also target by Form Factor to eliminate phone sizes. Some tablets do serve 320x50's
This should help!
https://s3.amazonaws.com/help.incrow...ifications.pdf
Ad sizes and what device they run on.