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Proper Voluum Campaign Setup (3)

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Hey everyone i just had a question, how do you guys setup your campaigns in Voluum?

Do you do a different path for each lander/offer? If so, why? How is that different from just setting 1 path multipe landers to 1 offer?

Thanks, open to suggestions!


PS: Voluum(ZeroPark) get the update cpc feature in there please!

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bump

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Hey trexking,

There is nothing like a proper / perfect setup - it depends all on you, that mean, you should setup your campaign in the way it makes sense for YOU.

For basic, simple campaigns you should go for setting up just 1 path ie.:

1 or multiple landers + 1 or multiple offers (offers should be ideally similar or same offer from different networks - so they make sense with your LPs)

However let's say you want to test 2 different offers in 1 campaign for whatever reason:

Then you would setup 2 paths:

1. for offer A with multiple landers
2. for offer B with multiple landers

What will happen is that Voluum will distribute traffic between those 2 paths and also for each lander and offer in that path equally (unless the weight is same for everything)

I hope it all makes sense.

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