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Question re: Custom Tracking domain in Voluum (3)

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Hi everybody,

Quick question. I have been migrating over to Voluum from my old tracking platform and still trying to learn the ropes on some of the adops stuff.

So we have been running a few campaigns for several days using the default tracking domain and have just swapped this out for a custom domain.

My question is, do i need to now change the click URLs that are running on the various platforms to reflect our new domain? I have paused the traffic for the time being just in case.

Thanks in advance for the help!!

Grant

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You don't have to, they'll still work. The custom domains are just CNAME'd to the default tracking domain.

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The click URLs will still work for 99% of your traffic. Voluum passes campaign data using two methods: with cookies and with the referrer. If you use a different domain for your click URL than your campaign URL, cookies are not going to work (this is just how web browsers work with cookies, the domains must be the same). In this case Voluum will try to get the same data from the referrer, but that makes your tracking more vulnerable to different device configurations, as not all of them will pass the referrer data correctly.

If you wish to be 100% certain that the campaign data is passed correctly, you could have a script that passes the data manually from your landing page to your /click URL. In principle, whenever someone goes through your campaign URL, e.g.:

http://asdf.trackvoluum.com/123-123-123-123

And gets redirected to your landing page URL:

http://mylanders.com/lander77.html?v...86418263846123

The "voluumdata" param is what carries all the campaign information. You can pass it manually using PHP or JavaScript to the click URL. So instead of sending someone to:

http://asdf.trackvoluum.com/click

Send them to:

http://asdf.trackvoluum.com/click?vo...86418263846123

This way Voluum will still know where to redirect your users.

Note that the manual method is rarely needed - if you use the same domain name for all your links, then either cookies or referrers will do the job.

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