I'm just starting my IM journey so I don't quite know how to handle this little detour, but I was talking with my friend the other day and he mentioned his buddy has a very fast-growing website (typical clickbait site shared on fb), and this guy has no idea how to monetize it well. He has a google adsense widget on his site, so my buddy told him he could probably be doing a lot better and the guy told us he was 100% open to us managing his monetization.
I have a basic plan in mind but I was wondering if anyone has advice on how to play this both from a standpoint of how do I monetize it better and how do we draw up some sort of rev share that's fair to both parties, assuming we can give them a boost?
This site is ranked ~8000 in Alexa, 3M views per month, very heavily female demo, mostly college-educated. He said it has been growing fast recently, and I have seen it shared in facebook a few times
My friend said he makes between 1 and 3 cents per 1000 impressions, which now that I do the math, doesn't sound quite right so I will need to check that.
Does anyone have advice on how I should handle this? Thanks
Sounds like a great opportunity!
I'd recommend either a straight split of profits after costs, or just paying your friend's friend a flat CPM. The latter is easier on the accounting and can potentially be more profitable, the former exposes you to less financial risk.
In either case, do be sure to do your due dilligence anyway - it can be easy to get burned by a "friend's friend" deal so don't skip steps just because he's your buddy's buddy.
Good luck, and let us know how it turns out! This sort of private media buy can be a big, stable money-spinner.
The answer, as usual, is test it out.
Throw a few hundred dollars of test traffic at it and see if there is any traction. If not, move on, if yes, then work out a deal that would make sense of both of you.