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Targeting for religious dating offers? (9)

08-06-2011 09:03 PM #1 magiklair (AMC Alumnus)
Targeting for religious dating offers?

Hello,
I'm struggling a bit to come up with keywords for facebook on some religious dating offers. Such as Jewish, Christian (not as much) offers.. I cant think of how to target Jewish/Christian people for dating on facebook. Any suggestions on either would be greatly appreciated!
Regards,
Brian

08-06-2011 10:29 PM #2 mattias (Member)

Try popular Christian books, mega churches, popular pastors and Christian music artists. For Jewish not sure, maybe holidays, people in the old testament and popular rituals.

08-06-2011 10:32 PM #3 jamesruhles (Member)

The biggest demo on facebook I could get for male Jews 18+ was about 60k and that was using every keyword imaginable.

08-06-2011 11:18 PM #4 mattias (Member)

Israel alone gives me 39,000. You need to dig deeper

08-06-2011 11:26 PM #5 mattias (Member)

The Torah 13,640.

With religion you have to go the basics and be accurate. I ran a successful Christian Dating campaign on POF referencing a bible verse. I figured if anyone I targeted read it it would hit home and it did. You should search the Torah for dating and relationship references for the win.

08-06-2011 11:29 PM #6 magiklair (AMC Alumnus)
yes

Quote Originally Posted by jamesruhles View Post
The biggest demo on facebook I could get for male Jews 18+ was about 60k and that was using every keyword imaginable.
that has been my experience as well.

08-06-2011 11:30 PM #7 magiklair (AMC Alumnus)
Ok

Quote Originally Posted by mattias View Post
The Torah 13,640.

With religion you have to go the basics and be accurate. I ran a successful Christian Dating campaign on POF referencing a bible verse. I figured if anyone I targeted read it it would hit home and it did. You should search the Torah for dating and relationship references for the win.
thanks for the tips. I'll do what you suggested..
Regards,
Brian

08-07-2011 01:21 AM #8 deondup (Member)

You need to think WAY out of the box. If you do the obvious you will always have a TON of competition. Those standard Jewsih keywords have been bombarded with Jewish dating ads.

Campaigns are built on targeting alone.

I'll give you one...

Try targeting towns/suburbs that have Jewish communities.

08-07-2011 03:50 AM #9 stackman (Administrator)

@mattius & @deondup
Have told you exactly what you need to do. They got that shiattt down..

Any sub sulture books, movies, websites based around jewish people. Major jewish spokesmen etc..

Do a read on 'isreal' and 'jewish spokes people' and you'll find a ton of stuff.

Also research descriptions of people/things they like in jewish dating sites, you may find a couple goldmines!

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