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FB Quality Score (14)

02-07-2015 06:04 PM #1 wesvista (AMC Alumnus)
FB Quality Score

How do you calculate quality score?

02-08-2015 02:06 AM #2 alchemist (Member)

FB does not acknowledge having a quality score. However, there is speculation that there may be numerous pieces of data FB ultimately uses to determine which advertisers get higher or lower quality of traffic at what prices. There is a lot that goes on under the hood. If anyone wants to speculate about what these magic formulas are, by all means post your ideas here . I will start with one speculation -- older accounts with higher spend seem to be a positive indicator.

02-08-2015 04:17 AM #3 fbqueen (Senior Member)

I have to agree with alchemist, there is no certain way to determine your actual quality score. You can tell by looking at the amount your paying for your traffic. The lower you pay the higher your quality score is...

Maybe one day FB will release this info but until then we can only just assume what's up...

02-09-2015 01:46 AM #4 crowded (Member)

I am running FB ads for these 2 weeks, suddenly the impressions dropped like crazy. Tried to add some more budget but still have no luck. The ads have a very low CPC (means very good viral and CTR). I assumed it has something to do with the quality score. Anyone has the same experience?

02-09-2015 02:15 AM #5 fbqueen (Senior Member)

Try to raise your bid as well! You might have more competitors outbidding you!?

02-09-2015 02:31 AM #6 crowded (Member)

@fbqueen I am on optimized CPM. All i can do is increasing the budget.

02-11-2015 05:35 PM #7 indianbill007 (Member)

@Crowded I have the same problem. Maybe anything what could help?

02-11-2015 08:23 PM #8 peterb ()

Yup, its really happening...

http://www.adweek.com/socialtimes/fa...reports/614939

02-11-2015 10:38 PM #9 Mr Green (Administrator)

Just got it in one of my accounts.

02-11-2015 11:51 PM #10 wesvista (AMC Alumnus)

That's awesome. I dont have it yet. Hopefully it'll be added by end of week.

02-12-2015 02:21 AM #11 zeno (Administrator)

Nice!

You can also view info about negative feedback rates, at least that's in the pipeline.

Edit: oh, this seems to be more based on feedback rates rather than pure QS. Either way more transparency from FB = better!

02-12-2015 07:09 AM #12 alchemist (Member)

Yeah, just noticed this. Its helpful to know which ads fb is liking..

02-12-2015 08:27 AM #13 Mr Green (Administrator)

Quote Originally Posted by zeno View Post
Nice!

You can also view info about negative feedback rates, at least that's in the pipeline.

Edit: oh, this seems to be more based on feedback rates rather than pure QS. Either way more transparency from FB = better!
The ads I posted were for weddings at greenmantle lol. I'd be very surprised the feedback rates would be so low.

02-12-2015 10:59 AM #14 zeno (Administrator)

Oh I retract my statement:

Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. The more positive interactions we expect an ad to receive, the higher the ad’s relevance score will be. (Positive indicators vary depending on the ad’s objective, but may include video views, conversions, etc.) The more times we expect people to hide or report an ad, the lower its score will be.
So it seems they predict positive interactions like (presumably) likes, shares, conversions, etc.

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