I have 1-2 targets that convert really well and their EPV are about $0.12.
I am now using "custom bid" and bid these 2 targets around $0.015 (now BP are varying between 1-2).
From my observing, these 2 targets now only receive 40%-50% of traffic available in a day.
Do your guys have any ideas to get more?
The available traffic is showed with all broadest targeting - all OSs, wifi+carrier (if mobile) etc.
It might be the reason since i am only targeting desktop
I think zeropark splits volume across top 3-5 bid positions. Most traffic goes to number one.
To get more you should try a second campaign with bp of 3.
@tomsko - that is not the case any more. A few months ago we updated our traffic estimates to reflect all campaign filters. So if you're targeting iOS carrier only visitors from Afghanistan, it will show you how much traffic a given target got from iOS users connected via carrier in Afghanistan.
We do split traffic across bidders, not just positions 1-5, but all bidders. Provided there is more than 1 bidder, the most traffic any single advertiser can receive is 90%.
The traffic weights are assigned based on bid levels. That has been done to avoid situations common from other ad networks, where outbidding someone by $0.0001 can cause the advertiser / campaign to take away all the traffic from their competitors. On Zeropark, if two campaigns have similar bids (say campaign 1 is bidding $0.025, and campaign 2 is bidding $0.024), the amount of traffic that these campaigns will receive will be very very similar. Yet on the dashboard, campaign 1 will be on BP1 and campaign 2 will be on BP2.
The only way to increase traffic from specific targets is by increasing custom bids.
If you guys have any questions, regarding bidding or any other issue, you can always reach out to support.