At least when you have a website where users login and take some action.
It’s probably not actionable for 80% of the affiliate business …but knowing how this works and using it at the right time might stack you some cash.
This is about “action-based email marketing” OR “behavioral marketing.”
We use GetVero.com and love it.
ATTENTION: some emails can be creepy … or users might think you’re sitting all day on the computer waiting for them doing XYZ.
ADHD friendly bullet point explanation:
Sample #1:
Visitor signs up on your website and never returns. User gets an email after X days like this: something wrong? You haven’t returned in the last 10 days. Can we help …..
Sample #2.
Visitor clicked on a specific feature on your website. He gets an immediately email saying “Hey Rob, I just saw that you used feature XYZ, now let me give you a super tip….”
Sample #3
Visitor has not clicked on your super feature. He gets an email after 5 days saying” Hey Rob, I saw you haven’t done XYZ since you signed up 5 days ago, can I help ….”
EVERYHTING AUTOMATIZED!!!
It’s basically “personalized” emails rather than blasting emails out (aWeber, MailChimp, FusionSoft…).