I have started my first 4 campaigns following the Mobile Cookbook Appetizer.
The 4 campaigns are running with Smart CPM Bidding, 1.5x the offer payout amount. On 3 of the campaigns, spend is fine and Win% is in the 30-40% range which I think is ok right now. But on 1 campaigns the spend is super low and Win% is like 2%. Should I be making adjustments to that specific campaign bid even before the 2 days of testing? If so what do you guys recommend I do, bump the smart cpm up .10 or should I go Manual CPM? Any bidding insight here is greatly appreciated. Thank you!
Hi!
I would suggest adjusting the cpa goal up (it calculates a cpm based on your goal) and that CPM may just be too low based on the geo that you are targeting.
For increasing spend the variables to consider are always: targeting and bid price.
Hope that helps!
Thank you Andrea! I will look at that and make adjustments.