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Nick's Facebook Gaming Entry FBC1 (32)

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I thought I'd give this a try, although I may have to terminate early depending on whether we get any last minute flights to go to our holiday bolt hole…

Platform: Facebook Ads
Budget: total £120 (roughly $200)
Niche: Gaming
Offer: Global Warfare (Germany)
Age range & sex: Offer only converts on 21+ males.

I have a load of images for this (mostly scraped from ads I've seen working in other countries). All have been submitted and approved.

I'll break this down as follows:

Campaign Name:GWDE1
Sex: male
Age: 21-24
Likes: Gaming social/online & console (category targeting)
Reach: 357,800
Suggested: £0.24 - 0.41 GBP (my bid £0.30)

Then I'll run the same images & ad copy at different age ranges.

GWDE2: 25-29
reach: 271,140
suggested: £0.27 - 0.45 (my bid £0.30)


GWDE3: 30-34
reach: 173,540
suggested: £0.28 - 0.45 (my bid £0.30)


GWDE4: 35-39
reach: 95,460
£0.31 - 0.50 (my bid £0.35)


GWDE5: 40-45
reach: 77,040
suggested: £0.33 - 0.56 (my bid £0.36)


I've attached a sample of the kind of images I'll be using, and the ad copy is as follows:

Spiele Global Warfare!
Baue deine Nation und Armee auf und probiere das fortschrittlichste Spiel auf Facebook!
Spiele jetzt Global Warfare!



I'll test these 10 images across all age ranges before rotating any others in.

One thing I'm not sure on is my bids. FB has been giving me low suggested bids for a while now, so it would be useful if some of you guys could check your suggested bids using the demographics I've given.

I'll report back once I've got my campaigns approved.

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Good luck nick, looks good Not sure if you're able to target by category, didn't see this yet for European campaigns. Let us know how it goes

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Hey Nick doing the same targeting as you with the same amount of targeted users my suggested bid is Suggested Bid: 0.81 - 1.41 USD

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Thanks mattmatt. I thought mine were too low. I should probably raise my bids to £0.60 GBP then.

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good luck Nick, great entry!... interesting choice of offer, was that intentionally targeted towards Germany for any reason?

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Thanks Paul. No particular reason for Germany. Just wanted to try one of the international ones instead of the US.

Just wondering now if I would get away with a headline like "Want Global Domination?" using a photo of a guy with a little black toothbrush moustache... perhaps not.

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if you need help with your ad copies pm me..i'm from germany ;-)

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Thanks for that nusolutionz.

Right, update for close of play Saturday...

Campaign created, 55 ads submitted, 53 ads approved. Just waiting for the final two. It will be getting on for midnight in Germany, so I'll look to activate the campaign tomorrow, Sunday.

Any tips on the best time to launch a gaming campaign?

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noon on friday

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Damn!

Wasn't planning on waiting that long. Will go for late morning Sunday and see how that goes.

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Looks Sick man!

I reckon this one will take off ey!

Best of luck champ!

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Ok. I ran some traffic this morning. I had also bumped my bids to £0.60 because I think my suggested bids are showing too low.

Traffic came thick and fast, and after around 100 clicks I got 6 conversions ($12.00).

However, I'd spent around £42 ($69) on those clicks, and CTR was not good (best was 0.075). I've paused the campaign to look at the data and re-group!

I'll take some snapshots of stats and post them shortly.

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and CPV Lab stats:



I got another conversion since the last post, so 7 in total. Woohooo.

Looks like most of the conversions came from the 25-34 age range.

I'm looking for advice here, because at an EPC of around $0.15, I'm a long way off making this profitable, and I don't want to just burn through all my budget just doing the wrong thing.

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I just checked Global Warfare in the FB Ad Spy and it looks like you scraped the images and ads?

Try fresh ad copy and fresh images. You need to get much higher CTR's

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Yeah. I'll need to come up with some different images. At least it's kinda narrowed down an age group for me to work on.

Might take a while for the next test, as I'll need to get images & ad copy approved.

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Update.

New images and ad copy submitted to advertiser for review. Hoping they don't take too long...

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New images and ad copy accepted by network, and new campaign just gone live. I've lowered my bids to £0.30 (which is top end of suggested), but will see if I get any traffic with that.

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Well, that test was a flop too!

I tested the following images:



and had to raise my bids to over £0.60 to get decent traffic.

CTR was awful:


I stopped it after 41 clicks, and I had one conversion.

Good job the network gave me a cap of 500/day! LOL!

I don't think just category targeting people who like "gaming" is going to work with this offer. Needs to be a more specific angle.

Thinking cap on again...

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Them CTRs are killing your campaign. I would definitely start targeting smaller demo's. Nothing wrong with targeting a tonne of 10,000 user demos (create different campaigns).

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@Green : 10k user for each campaign ? won't 10k is too small to have its own campaign ?

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From my experience FB's category targeting sucks.

Prof. Green gave you a good tip there. Try and build a decent size targeting and narrow it by age. I usually target a single age group and do it for 4 or 5 groups.

Campaigns #1: 5 to 10 main keywords & Age 18
Campaigns #2: 5 to 10 main keywords & Age 25
Campaigns #3: 5 to 10 main keywords & Age 30
Campaigns #4: 5 to 10 main keywords & Age 35

It will quickly give you a direction to go in. Once it works you can expand both the age groups and the targeting.

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They die fast, are pretty tough to manage, but the ROI is awesome.

I was doing $x,xxx profit a day on auto insurance making 10k user demo campaigns. I was spending around $200 a day. People get shocked/interested/connected when you target their extremely niche interests.

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Awesome advice guys. Thanks.

I was looking at an angle of targeting a specific game, similar to the one I'm pushing, but the reach size was only 20k which I was thinking was too small. I'll give it a go now though, and will post more details later.

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Thought I'd try an angle targeting users who like Command & Conquer related keywords, because the Global Warfare game looks similar.

Here's a couple of the ads I've just submitted for approval. I'm targeting males, 25-30, which gives me a reach of just over 10k.

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Got approved fast, and here are the stats after about 30 minutes.



Is it too early to kill any of the ads? Even the one with zero clicks?

No conversions yet though.

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crushin CTR!

Yeah way to early to kill the ads man you need to let them run and accumulate some more clicks which will drive down that CPC even further. It's crucial to get that high CTR initially to do that quickly.

I would give it some more time to convert as well. Has happened to me twice this week on FB right when i'm about to give up I retest and some conversions start to finally come in.

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Nice work on the CTR Nick! I decided to give this offer a go as well as I am not really into that kind of fantasy stuff. I will go with completly different images (at least if they get approved) and ad copy. NOT taking your angle so don't worry.

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An update.

I have killed off all but one of the ads. My top performer in terms of CTR was also my top performer for CVR. Interestingly, it was an in-game shot, which I'll admit I didn't think would be as eye-catching as the others.

I'm still bidding £0.60/click, but it's giving them to me for £0.09 at the moment. That's about break even.

Can someone remind me how you go about reducing your bids (or if indeed I should)? I recall reading on the forum that once you've got a 100 clicks you can start dropping your bids, but can't remember by how much or how quickly (yeah, I should go find that post I know...)

The major problem that I can foresee is that because the demo size is so small for this particular campaign, it will probably burn out before I can get my CPC down to something profitable. My CTR has already dropped from 0.8% to around 0.57%.

Mind you, it's been nice seeing CTRs like that for a change. I always thought you guys were just making that shit up.. ;-)

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Great CTR!
I think stackman said he bids about 20% lower than the (lowest) suggested bid. But you don't want to do this before your CTR stabilizes, so I think you need to get at least 50 clicks.

Good luck!

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Sorry about not updating recently. The family and I have decided we're going to go on holidays for a week in Bulgaria, which is a bit of a last minute thing, so I was renewing out of date passports yesterday!

Because of that, I'm going to have to terminate my entry early.

I've learned quite a bit from this exercise though, and my campaign is currently profitable and has been for the last 2-3 days. I'm earning roughly $2 for every $1 spent, which is great, but they are small volumes ($10-20 profit daily). However, I still have more demos to expand this campaign into, but will look at that when I get back from vacation.

Things I've learned:

- Going broad did not work well for me. Even targeting people in the 'gaming' category didn't help. It wasn't until I took Mr G's advice and went for a smaller more targeted demo (10k) that I started seeing returns.
- It's surprised me how much you can milk a small demo. Clicks & conversions won't flood in with only a 10k reach, but it does seem to be pretty stable.
- Gaming images. I tried all the usual tricks of adding borders and stuff, but the image which is performing best for me (both CTR and conversions) is just a plain old in-game shot (the kind which the advertisers like!)
- Use an angle. I targeted people who like a similar game and called it out in the ad. Seems to work well.

Right, gotta dash and get packing suitcases now. Good luck to everyone still doing the competition and I look forward to reading the results when I return.

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Thanks for your Follow Along and have fun in Bulgaria!

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great to see you learn something

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