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RON Exoclick (11)

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I know one way many people who launch a RON campaign on exoclick do so to find a dozen or so undiscovered golden sites that can turn high profits. But can it also be applied for a long term play to scale large volume campaigns that last much longer? I know many probably do a mixed method, but anyone solely blacklist sites only for high volume, smaller ROI, long term play? If so, how long can that campaign last? I'm sure it depends on a large budget, risks, and optimizing campaigns.

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People do all methods you mentioned - searching for nuggets, scaling campaigns to large volume, mixed ...

RON is just another way of "looking" at the traffic, it needs more optimization than a single premium spot, it needs more babysitting since there are always new publishers appearing in the mix and its quite crowded with clown artists who try to sell bot/fake impressions of all kinds. When going for the RON path, you will almost always experience instant loss, but the rest is just about optimizing the hell out of it. Given that you have the good offers and catchy creatives, there is no reason for not being able to run long term profitable campaigns in RON. I do run profitable RON campaigns for months, on some networks its easier, on some its hard as fuck, depending on the % of bad publishers in the particular network. Of course I need to refresh creatives often, test the offers and constantly watching the publishers to cut the rotten ones.

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Thanks Matuloo! do you find lead quality being an issue often when launching RON campaign? or do you try to have a good relationship first with the advertiser where they have already checked your lead quality? Other than crafting a good lander to help with lead quality, do you try to launch other campaigns to blend in quality with other known high quality traffic sources? or is it best to just create a separate source ID so advertiser know which to pause versus throwing you completely off the offer if lead quality is an issue? Sounds like it could be frustrating if that is a common issue while doing RON. Thanks again!

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Opening the RON floodgates right away to an offer where you don't have any relationship with the advertiser is usually a bad idea and can get you kicked off rather quickly.

What I like to do is send known high quality traffic exclusively at first, get some initial quality feedback and then let the advertiser / my affiliate manager know that I will be testing a new traffic source on the offer (send traffic source IDs).

That way, even if the traffic turns out to be bad quality, they are more likely to just tell you to switch off a certain sub ID instead of kicking you off the offer completely.

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This is more or less what I usually do as well. I rarely start promoting an offer on RON traffic straight away, unless I know for sure its a less picky advertiser. Lead quality is an issue, but you shouldnt position yourself into being the bitch of the advertiser all that much. You will get kicked of offers from time to time, no matter how hard you try to improve the quality, you simply dont have control over certain things. If you get kicked from an offer, you can still move on to another aff network and promote the same offer there, or you can pick another offer, there usually are more good offer to test. Simply dont become obsessed with one offer and the lead quality on it, just follow the common advice on how to improve the quality and if the advertiser doesnt like it anyways, well someone else might

My experience tells me that quality largely depends on placements, so yes, sometimes I blend proven sources with RON just to make sure the quality is at a decent level, but usually I just use subids to mark the sources and run each separately. Generally speaking thou, I would advice to start on higher quality sources to establish some history with the advertiser, then start mixing in sources with less control over the placements - such as RON.

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I'm subscribing to this one. I have done RON on exoclick a few times and usually it just tanks. Is it a matter of starting with a bunch of banners, landers and offers and then just taking the losses while you cut the non converting paths out of the funnel?

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Excuse my ignorance but what is this (RON) all about.

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RON = run of network. This means the ad network will show your creative not on placements u specify but all over the place (all publishers that they have)

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Thanks so much! ��

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RON is pretty much about filtering out the bad publishers out and focusing on the good ones more. You should go to RON when you already have a working funnel, RON simply gives you more eyeballs spread across a huge number of small sites that you are not able to target directly on a per site basis.

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Nice answers Matuloo,

Ron is exactly like explained a great way to get quick results on a huge amount of traffic. But lead quality can definitely become an issue if you're solely running RON as your traffic, if its a dating lead offer.

If its trials/straightsells you're running, RON can be your best friend

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