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Wacky Stats from Facebook (13)

08-06-2011 03:28 AM #1 lavish (Member)
Wacky Stats from Facebook

75 clicks recorded on facebook.
140 clicks recorded on 202.
143 clicks recorded on the network.

That's all from the same time frame of running a single campaign. Usually it is the other way around - facebook clicks are higher then on all my other records. Anyone had this one before?

08-06-2011 03:36 AM #2 tino (Member)

your network will show each reviewer that viewed your ad, then showing a high click count, same to 202

08-06-2011 03:42 AM #3 lavish (Member)

Really? I've never had a discrepancy this like before... and there couldn't be 70 reviewers from facebook checking my campaign in 30 minutes...

08-06-2011 04:42 AM #4 zeno (Administrator)

I'm not exactly sure what they do but you are likely to get that many clicks. I use visual website optimiser and it records hundreds of clicks during approval, not sure if it sticks to only unique visitors though. Have you checked the spy section to see whether all the visitors have the same IP and are being discounted? Or maybe since they look at different ads the subid that comes through is different?

08-06-2011 05:54 AM #5 abcd (AMC Alumnus)

FB Reviewers: You should see at least one click for every different URL (including HTTP parameters) you submit.

08-06-2011 07:07 AM #6 lavish (Member)

I should specify - this is only one ad with one URL. I find it hard to believe that 70 reviewers hit up that one ad in 3 hours. I'll check the URLs.

08-06-2011 09:54 AM #7 zeno (Administrator)

So you're actually submitting just a single ad? I.e. 1 image, 1 headline, 1 body, 1 overall advert total?

If you have a campaign with a single advert, but with a rotation of 25 different images, 3 different headlines then you actually have 75 unique ads so will get 75 clicks - regardless of whether they are all pointing to the same URL or not.

08-06-2011 10:23 AM #8 lavish (Member)

This is just one ad - 1 image, 1 headline, 1 body, 1 overall ad. Not rotating anything.

I've never seen anything like it.

08-06-2011 10:59 AM #9 zeno (Administrator)

So, i'm assuming you didn't pay anything for the clicks hence they must be reviewers? Wierd.

If in visitor spy in tracking202 they are different IPs then maybe the reviewers have some proxy system set up to rotate through a mass list of proxies to check for split-testing with other landing pages, direct linking etc? Only thing I could think of to explain it so many unique visitors during reviewing of 1 ad...

08-06-2011 02:40 PM #10 clickright ()

If it's not a proxy system hitting it from IPs in different state (you should be able to pull the IP's from your T202 database (use phpMyAdmin) directly. Otherwise, it could be that they use a script ran from one and the same IP that just hits the page a bunch of times and compares landing pages to see if you're rotating or something... the more logical explanation would be to hit it from different IP's/states though, I know all to many folks that GEO "untarget" the state where a traffic source's approval team resides.

08-06-2011 02:43 PM #11 nusolutionz (Veteran Member)

Quote Originally Posted by tino View Post
your network will show each reviewer that viewed your ad, then showing a high click count, same to 202
i'm pretty sure that's that reason

08-07-2011 11:03 AM #12 lavish (Member)

Just had a look at my T202 database... they're all pretty much unique IPs. Just thought it was interesting.

08-07-2011 02:26 PM #13 adityan (Member)

Facebook will send couple of bots click every 15 minutes or so, but this clicks are not charged of course. been happening since couple months ago. cross check it with affiliate plex FB IP database http://fb.affiliateplex.com/fbcloaking.txt

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