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Rookie probation period by traffic sources? (1)


01-30-2015 02:27 PM #1 webmomentum (Member)
Rookie probation period by traffic sources?

I understand if I do big volume with a traffic source, the level of service I would get would likely be better (faster approvals, etc) - I would expect that.

However, as I try out new traffic sources, should I expect a probationary period and if so, how long (or spend) until it ends?

I've noticed on a couple of new ones I'm using where approvals take more than 24 hours.

I understand the whole 80/20 rule as it applies in this instance - just wondering if there's a "standard" spend in which approvals speed up. It's frustrating to fund a traffic source to test it only to wait more than 24 hours for benign creative approval.


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