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44% Clickloss but -30% ROI on first day (21)

01-30-2015 03:39 AM #1 peterpan (Member)
44% Clickloss but -30% ROI on first day

Hi Stackers,

I moved my campaign to a new network yesterday. But there was a 44% click loss. I already emailed them about it and sent my Voluum logs to prove my case.

BUT! After day 1 I am only -30% ROI.

If they do not re-adjust the daily stats for the click loss, should I still go ahead and run this campaign or move to a different network?

01-30-2015 04:52 AM #2 integrity (Member)

Where's the click loss coming from?

Is it a specific group of publishers? Devices? Or is it gust general click loss?

01-30-2015 04:54 AM #3 peterpan (Member)

Not sure exactly so I sent them logs of publishers, devices, etc for that day...

01-30-2015 05:26 AM #4 zeno (Administrator)

You should identify exactly where the click loss is.

Compare publisher, device, geo data from the traffic source to that from Voluum.

Firstly because you should know this, secondly because you are obliged to prove that there is click loss.

This is much easier if you submit them a well-structured report so that very little thinking is required on there end. Let the data paint a clear, unambiguous picture.

01-30-2015 05:46 AM #5 guillermo (Member)

Adcash?

01-30-2015 05:47 AM #6 peterpan (Member)

no its not adcash.

what do I need to look for exactly?

01-30-2015 05:52 AM #7 peterpan (Member)

So I went through the pub id's, carriers and app id's and there are 40%+ sometimes 60% click loss on all of the top publishers.

I made the click # descending and it looks like its just an overall 40-60% click loss across the entire campaign...

01-30-2015 06:09 AM #8 integrity (Member)

Originally Posted by peterpan

What type of campaign are you running?

Direct linking app install? Landing page?

01-30-2015 06:10 AM #9 peterpan (Member)

No direct linking, all traffic goes to my landing page

and its an app install campaign

01-30-2015 06:12 AM #10 integrity (Member)

Originally Posted by peterpan

No direct linking, all traffic goes to my landing page

and its an app install campaign

What type of server is your landing page hosted on? Is it a VPS, CDN, ect? Post specs of server if not on a CDN.

01-30-2015 06:16 AM #11 peterpan (Member)

I am using Beyond Hosting as my VPS and using the $49.99 mth starter package. Here are stats

http://take.ms/QQ5hQ

01-30-2015 06:21 AM #12 integrity (Member)

If you don't mind me asking, what country was your campaign in?

Their Hybrid VPS plan should be adequate for hosting landers, but what could pose an issue is your server location. Mobile campaigns are very sensitive to speed, so international traffic running on crappy mobile internet may have a bit of trouble accessing your lander hosted in Ohio.

I'd try hosting your landers on a CDN or setting up a local server in said country to see if the click loss persists. CDN will be the cheapest option.

01-30-2015 06:31 AM #13 integrity (Member)

Yes, based on your PM I would definitely look into hosting your landers on a CDN, or getting a local server if possible.

If you're getting click loss on your entire campaign and your server is that far away from your target geo, I'd be pretty confident in saying your lander is taking too long to load for most people in that region.

01-30-2015 06:38 AM #14 peterpan (Member)

Thanks

My mobile landers have Javascript, CSS & Jquery either in the HTML or called to. Will it work on a CDN? someone said that CDN's can't process? or use/execute idk PHP but I'm not really sure what that means...

01-30-2015 06:40 AM #15 integrity (Member)

Originally Posted by peterpan

Thanks

My mobile landers have Javascript, CSS & Jquery either in the HTML or called to. Will it work on a CDN? someone said that CDN's can't process? or use/execute idk PHP but I'm not really sure what that means...

As long as the lander is static, it should work. Javascript, CSS, jquery, ect.. should be fine. No PHP scripts though. Only static HTML landers.

01-30-2015 06:51 AM #16 peterpan (Member)

ahh php scripts.. ok none of that

ok so I just signed up for Rackspace and will set that up today.

Hopefully the network will give me a refund...

01-30-2015 06:57 AM #17 redrummr (Member)

Question: were they duplicate clicks (same IP) or they didn't show up in Voluum at all? If Voluum is like other trackers it doesn't show duplicate visits by same IP in same day.

01-30-2015 06:58 AM #18 peterpan (Member)

Iamatilla wrote this on his blog:

CDN can only support static landing pages, so you cannot run PHP files or anything that is dynamic.

What does 'anything that is dynamic' mean? that sounds like no jquery to me for some reason...

01-30-2015 07:33 AM #19 bbrock32 (Administrator)

Jquery is client side so it's all good. He means server side scripts ( .php / .asp / .jsp and so on ).

02-01-2015 05:18 PM #20 randomdude (AMC Alumnus)

@peterpan
You could also consider https://www.digitalocean.com/pricing/ - great performance, much cheaper and they offer 5 different locations for your server. The only downside for you may be that it is not managed so you would need to install everything yourself. But working with a Linux-Shell feels like being in the Matrix.. that's an upside! If you considering this and need help just send me a PM. It's not that hard to run a server.

02-01-2015 07:41 PM #21 Gucci Mayne ()

Originally Posted by peterpan

Hopefully the network will give me a refund...

You weren't experiencing click loss at the previous network, or just not as much? I don't think you should really count on the network adjusting their stats and compensating if it's an issue with your server speed, etc. Actually, even if it's an issue with their redirect speed, I wouldn't expect anything--just focus on fixing the issues and moving forward.

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