Hello ,guys ,I just started my facebook advertising ,and confused , how can I make profit with this so fucking high minimum cpc bid ?
But I saw somebody's account ,they have much lower bid price than me , I searched many tips ,but still can not find the reason .
Pls help me .
Thank you very much .
Bid doesn't mean you will be paying that much.
It means how much are u MAX prepared to pay per click.
But if your ad is good (high CTR) you will end paying much less.
Bid $1, like $0.10 CPC
Your ad CTR is huge factor in click price. Bigger your CTR, lower CPC as you are basically paying in CPM terms.
Thank you very much . So ,the best way to promote on FB is CPM ? ,how about CPC ?
CPC to start with, test your landing page and optimize. But if you are running a mobile offer like app install, it will be hard to be profitable just on CPC since FB is expensive. Or if you start with CPM, create many many different ads. Pause ads with low CTR, and keep running campaign. If you have high CTR on Facebook, your CPC will drop.
You complaining about high FB prices?
Try LinkedIn with CPC starting at $2.00. Or AdWords with a competitive keyword ... at $5, 10, 15 ....45!
My personal favorite trick on FB:
If you set your maximum bid for clicks (CPC) manually on Facebook, start …HIGH!
For example, if the suggested bid is $0.32-$0.76, start bidding 10% above the upper range.
In this case set your bid at $0.84 ($0.76 + 10%).
Why? Chances are that you’re ad will be served more often than others who are bidding lower.
Thus, you most likely start with a higher CTR than your competitors, which should lead to lower costs for you in the long term.
I agree with that, it works. Actually when I was doing FB, I was bidding 20% over the suggested bid. Then I was cutting banners really quickly and keeping my high CTR banners always running. It lowered my CPC in the long run...