Hi Stm!
How about you guys brainstorm a bit with the best cta's text for a sweeps offer to receive a "prize".
I'll test them if they're original. you could also use ones you've seen/worked for you of course!
got room for 6 words max to play with
Here's my CTA's so far (lame I know):
claim now,
get prize,
win prize
Click Here
win now
claim
I want the free prize
let's see what you've got 
Claim Now.
Click Here.
Claim Yours Now!
Hurry! Click Here.
Find out more...
Are the ones that work for me 
Mr Green!
Is this the wrong thread to ask about the mystical lander pm? Like what kind of angle works best for sweeps landers. What kind of images etc?
very interesting Mr green, thanks!
I'm testing them as we speak 
I see they all have a (.) or a (!) at the end. Didn't think about trying these, mmm
Definitely try testing slightly longer / more specific ones. There have been a bunch of studies showing specific CTAs producing a significant increase in clicks and conversions.
"Claim Your iPad Now!"
"Click Here To Win!"
"Want Your iPad Today? Click Here."
"Claim Your 64Gb iPad Air Now."
Also, I usually test a raquo ( » ) at the end of CTAs too. It often produces a small-moderate CTR increase.