Hey guys, I'm currently working through Andre Chaperon's ARM series (using storytelling to build an email sequence) and I was just wondering whether it's OK to use slightly altered stories and characters based on my personal experiences (as well as people I know or see post on social media).
Andre places a really heavy emphasis on storytelling and needing a character that's identifiable to the audience, so I feel that if I make a few changes here and there - the email sequence will work much better.