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Big daily budget from start ($1k)? (3)

01-23-2015 09:21 AM #1 datauser (Member)
Big daily budget from start ($1k)?

Has anyone tried to put big daily budget (>$500) from the very start of the campaign (app installs)?

My adsets have $10-20 daily budget at start (1 adset - 1 ad). Then I try to increase it. But it always leads to higher cost to website click. If my ad had a $.02-.03 cpc (cost per website click) at start, after increasing it always goes to $.04-.05 and never goes back to $.02-.03.

Cloning adsets and ads leads to higher cpc too, both new and old adsets.

So now I'm thinking to tr ya big $ daily budget at start. Has anyone tried to put $1k per daily budget from start?
Thanks

01-28-2015 07:59 PM #2 zerosixty (Member)

facebook is always going to charge you a premium to extend your reach. with that said, starting at a slightly higher budget typically works better than launching at a low $ spend and regularly increasing.

01-29-2015 03:24 PM #3 datauser (Member)

Quote Originally Posted by zerosixty View Post
facebook is always going to charge you a premium to extend your reach. with that said, starting at a slightly higher budget typically works better than launching at a low $ spend and regularly increasing.
Thanks!

From nearby thread:
Quote Originally Posted by 70times1 View Post

You can run a campaign with a lower budget (100/500$ per day) and aim for a nice ROI, which in my experience was always above 100%+. I would often re-create this exact campaign and start it with a huge budget right off that bat (Obviously just after midnight).

In most cases this would not effect the ROI all to much and was/is still a great way to scale a proven campaign.
Seems like it can be a good strategy. Gotta test it.

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