So I just ran a campaign using Facebook as the traffic source, ran an effective ad that had a CTR of 3.58 and drove 2,500 unique visits over 2 days to my direct affiliate link, I did not use a landing page, and the result...Zero conversions. Zero! Is this campaign an epic fail? I knew the publishers page wasn't great but I liked the product now with zero conversions but a great CTR, do I drop the campaign or keep plugging?
More info needed.
What was the niche? Payout? Spend? Targeting?
If you have good CTR, but no conversions, I suggest trying to complete the offer yourself. Could be tracking issues.
As you both suspected. It was a tracking issue. Thanks!!!
Hello,ryanksales.It could be the tracking issue.May I know what tracking system do you use?