Hey,
I want to get into PPV - but I can't find any section here even the PPV section that has a guideline for it. Can anyone guide the way with a couple of links for resources? Thanks!
What exactly is it that you're after?
The fundamentals of PPV are pretty straightforward but it depends on if you mean true PPV like LeadImpact, TrafficVance, or pops/redirects like Zeropark, PopAds, etc.
You set up some targeting and go, then optimise, or you bid on keywords that match URLs a user has visited > pop triggered (traditional PPV).
There is ~1,000 threads in the PPV section and 33 threads in the case studies/guides section... I'm sure all the information you need is in there...