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How to make $45 Million a year with Dating Campaigns & Lawn Signs (25)


08-04-2011 06:17 PM #1 maxentin (Member)
How to make $45 Million a year with Dating Campaigns & Lawn Signs

Here's something to blow your mind http://themetricsystem.rjmetrics.com...can-landscape/


08-04-2011 06:46 PM #2 machete ()

Talk about scaling lol


08-04-2011 08:01 PM #3 maxentin (Member)

Yep, something to think about.


08-04-2011 09:18 PM #4 grenton (Member)

Want Free iPhone 5?
www.SpringfieldiPhones.com

For email submits. lol


08-05-2011 01:28 AM #5 maxentin (Member)

Probably not gonna work with emails submits. Lawn signs are expensive. Need a higher payout offer like dating or some other high paying lead gen.


08-05-2011 01:47 AM #6 jroes57 (Member)

I swear I saw something like this for grants outside my local community college.


08-05-2011 01:57 AM #7 liane (Member)

Quote Originally Posted by maxentin View Post
Probably not gonna work with emails submits. Lawn signs are expensive. Need a higher payout offer like dating or some other high paying lead gen.
Why not? He says in the article the signs cost $1 a piece. Get one lead and the sign is paid for ;-)


08-05-2011 02:19 AM #8 steezy (Member)

I see them shits around my town. The second I got into dating CPA I knew what was up and tipped my hat to them. I had no idea it was that big of an operation though.


08-05-2011 02:22 AM #9 steezy (Member)

Or do a co-reg....they actually work through it and OMFGWTFBBQ. I'm going to do this. For real. Putting a few up near the mall by my house. some of those stoplights are long as hell. people will have tiem to pull out a computer and do it right there.


08-05-2011 05:05 AM #10 theguvna ()

The power of the backend: "the company charges their customers from $3,000 to over $15,000 for their matchmaking"

Amazing if true.


08-05-2011 01:22 PM #11 mattias (Member)

They are really cheap http://www.yardsignwholesale.com


08-05-2011 05:30 PM #12 clickright ()

I have thought about this w hen I first started seeing those signs around my city, it was <neighbourhood>dating.com or singles.com
However, aren't those signs illegal? Does anyone know how it is (different for every state I imagine). Can you place them as long as you also remove them within like a week or so? I've always been curious!


08-05-2011 08:25 PM #13 st00rm (Member)

all the sites he mentioned dont show up at all


08-05-2011 08:26 PM #14 minh1204 (Member)

Where I live they don't allow them. The catch is, even if they want to ticket you, they gotta find you first. Most likely they won't bother.

On a side note, at $3,000-$15,000 a pop, I'd imagine any kind of marketing could be profitable.


08-05-2011 08:38 PM #15 pancakes (Member)

$3k to meet a woman? Am I reading that right?


08-06-2011 03:24 AM #16 mwhiz (Member)

Most municipalities in the united states have strict laws against bandit signs. Here is a website dedicated against bandit signs - http://www.causs.org . Here is a video of a guy that hates these signs - http://www.youtube.com/watch?v=E11qjmtK5FU . If you put these signs up, most municipalities will take the signs down and if they can locate you - penalize you. Also, there are vigilante people who hate bandit signs and will take them down if they see they are going up.


08-07-2011 07:26 PM #17 kokofai ()

Well I am really interested on how these dating sites work. When they get people to sign up, people can match-making in the website itself. But from where does the price occur? At which point? what are the things that these dating sites sell to them - the members?

Can someone who understands how dating sites work and how they make money, try to explain on this? Appreciate much...


08-07-2011 07:50 PM #18 liane (Member)

Quote Originally Posted by kokofai View Post
Well I am really interested on how these dating sites work. When they get people to sign up, people can match-making in the website itself. But from where does the price occur? At which point? what are the things that these dating sites sell to them - the members?

Can someone who understands how dating sites work and how they make money, try to explain on this? Appreciate much...
Dating sites? From my understanding of it, they generally make money when people pay memberships so they can contact others on the site. There are probably other monetization strategies on those sites as well (including advertising in some cases).

In this case, I think these guys were charging high $$ for match-making services, though my initial guess would have been that they were selling the leads to someone else.


08-07-2011 09:45 PM #19 jspecify (Member)

I did something similar to this haha

Across from my apartment complex there is a college - with a very high demo. in girls (obviously)

But I printed out 4 - 5 Sweet looking Victoria Secret $1000 gift card ads on computer paper

I hung them up on cork boards in stair wells and in the cafeteria

This offer was through the epic direct network (azoogle)

withing a week I sent 12 email leads. I haven't checked recently to see - but the ads have likely been taken down.

It was funny because my domain was " VictoriasSecretRewards.com" and I had a php redirect the email submit offer haha

Victoria's secret actually filed a claim against me and transferred the domain regis. to themselves.

It costed them over $1,000 to file the claim against me to take the domain - I didn't pay nothing luckily. Ironically, I have 3 - 4 other domains that are variations of that one, but they are not being hosted.

- they got me for trademarking, deception, damaging of reputation, dot da da. the list went on and it was comical.

Good Times.


08-08-2011 02:10 AM #20 illya (Member)

Quote Originally Posted by pancakes View Post
$3k to meet a woman? Am I reading that right?
Paul Falzone, The Right One & Together Dating CEO states that they get ~100x the backend most online dating firms do.

That would make lawn signs easy to justify. Or damn near ANY off/online advertising. They arent sellling the personal info they gather simply as an affiliate lead to, say...eharmony.


08-10-2011 05:59 AM #21 parthenon (Member)

Quote Originally Posted by jspecify View Post
I did something similar to this haha

Across from my apartment complex there is a college - with a very high demo. in girls (obviously)

But I printed out 4 - 5 Sweet looking Victoria Secret $1000 gift card ads on computer paper

I hung them up on cork boards in stair wells and in the cafeteria

This offer was through the epic direct network (azoogle)

withing a week I sent 12 email leads. I haven't checked recently to see - but the ads have likely been taken down.

It was funny because my domain was " VictoriasSecretRewards.com" and I had a php redirect the email submit offer haha

Victoria's secret actually filed a claim against me and transferred the domain regis. to themselves.

It costed them over $1,000 to file the claim against me to take the domain - I didn't pay nothing luckily. Ironically, I have 3 - 4 other domains that are variations of that one, but they are not being hosted.

- they got me for trademarking, deception, damaging of reputation, dot da da. the list went on and it was comical.

Good Times.
Wow that's hilarious! Were you pushing other traffic to it as well? I'm surprised they even noticed the site with such little volume.


09-03-2011 03:06 PM #22 maxentin (Member)

I actually decided to give this a try. I picked a proven daily deal offer that's been a steady performer for me for the past few months. I took proven ad copy from one of my best performing ads and ordered 50 24''x16'' lawn signs at a cost of about $300 (minimum order was 50). They are much cheaper if you order large quantities. Based on the quotes I got they can get as low as $2.50 per sign with pegs. May be possible to get cheaper but would need to shop around more. The ads and the offer I used were targeted at females (especially those in the buying mood). So last Friday night (August 26th) I went out and put up 18 signs (figured it's a large enough sample size - AKA got lazy) around hair salons, fashion stores, etc. So to see if this can be profitable on a large scale let's add up the costs:
1. 18 signs at $2.50 each = $45
2. It took me 2.5 hours to do that. I'm sure you can find some pizza delivery guys who would do it for you for maybe $12 / hour (not sure how much is reasonable - I'm a bit out of touch with the mainstream economy). Because to scale this across the country you can’t be doing it yourself. So that's approximately another $30.
3. I drove 36 km around town to do it (in case you want to add the cost of gas, car depreciation to #2 above).
So all in all the variable cost is around $75. Yes there are fixed costs to this as well such as time spent ordering and picking up signs, cost of domain registration, etc. but these are negligible if you are to do it on a large scale. So now the main question. How much did I make? Over the course of a week the signs generated 124 clicks and 17 leads (at $3.50 each). See traffic stats below.




So the revenue was 17 * $3.50 = $59.50. Keep in mind the traffic wasn’t immediate and trickled in bit by bit every day so there might be some more coming in the next few days. But in any case as you can see I wasn’t profitable on the first try. Here are my best guesses on how to make this profitable. It will probably be a combination of the following:
- Trying to get the cost of signs down
- Finding a higher paying offer

Any other suggestions on what can be improved to make this profitable?


09-03-2011 08:23 PM #23 steezy (Member)

Badass that you went through with it. I don't have any super tips, but I have a couple questions if you don't mind.

-What would you consider the traffic like at these locations? Say 10 was a major metropolitan area and 1 was a dirt road? Seems to me like this would be something that since the traffic is "free" once you get past the initial expense that volume would be the key.

-Are the signs still there? I'm not sure how long signs would last around here.

-How did you work the url/landing page? Not asking for the exact details, but did you, for example buy a domain of atlanta(orwhatevercity)deals.com and then redirect straight to the offer from there or have a lander with some local businesses on it? When I was thinking about this more I was getting caught up on what domain I could use that would be available, relevant and easy to remember.


09-03-2011 09:05 PM #24 maxentin (Member)

This was done in Toronto, Canada. It's a big city and signs were placed in high traffic retail areas. One problem I see though is that nobody walks in Toronto - everybody drives. So people actually need to slow down to read the sign and the domain name that you use on the sign has to be one that's easy to remember. I doubt the signs are still there (maybe only a few) because city workers usually remove them that's why it's important to place them on a Friday night. This way no one is going to touch them entire weekend. I used a simple to remember domain that's relevant to what was being offered on the sign. It direct linked strait to the offer.


09-04-2011 03:30 PM #25 Mugga (Member)

lol did I just get GEO'd on that article? lol, unless you can do it with images, I live in that town. I didn't read the whole thing yet, but that's pretty funny.


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