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What determines a campaign? (7)

01-20-2015 02:17 PM #1 acepowermarketing (AMC Alumnus)
What determines a campaign?

Lets say i have a campaign1 in the united states, promoting a dating site, i set up the dating offer1, i have landers and banners that match this offer. great

up comes CAM OFFER2. do i roll it into my campaign1? or start a separate campaign2? i mean a cam offer has different appeal and will probably work with different banners and landers.

how about dating offer2? almost similar?

how about chinese dating offer3? or russian dating offer4? somewhat similar but with specialisations? do you set up a separate campaign? or roll it into your current one?

what determins the campaign? the offer? each invididual offer? or the "aspect"? like dating, cam, video site?

01-20-2015 04:47 PM #2 erikgyepes (Moderator)

Create a structure that makes sense for YOU.

Theoretically it could be all in one campaign and you could use different lander paths for each of those offers, but later it could be pain to analyze it, drilling down in the reports.

I would rather create 3 separates campaigns.

Keep it nice and clean.

01-21-2015 09:30 AM #3 Finch (Moderator)

I think you're talking three main categories here:

- General adult dating
- Niche adult dating (Asian, Russian, BBW, black etc)
- Cam sites

That's three separate funnels required (if you want to do the best possible job of pre-selling the offer).

And if you are tackling a niche like Chinese, Russian etc, then you'll want to produce creatives for each variation.

I know some affiliates will crowbar a niche offer in to a general LP, but it's not what you'd call best practice.

I don't know why anybody would use traditional adult dating banners / LPs to promote a cam offer if they had the option to produce something original.

01-22-2015 08:42 AM #4 matuloo (Legendary Moderator)

To me, a campaign means : banners - LPs - offers, so the whole funnel. How much mixed you want it is up to you, like Erik told you, do it the way that suits you the most. People use all kinds of different setups, just as Finch mentioned, but mixing up niches or even offer categories is nonsense. Promoting cams offers with dating banners is pure nonsense, just as its nonsense to promote some russian dating site with banners that featuer fat chinese chicks. Sure, will get some conversions anyways, but thats far from running an optimized campaign.

My experience tells me you want your campaigns to be as specific and as "fragmented" as possible. I also tried to make my life "easier" when I was starting out, creating campaigns mixing various spots, angles and what not. In the end, it just produced chaotic results that I wasnt able to optimize upon. Now I make a separate campaign for every placement and I try to stay as consistent with my funnel as possible. So if the angle is for example russian chicks, I will use banners and LPs reflecting it and only run them in one placement for one campaign.

01-23-2015 05:34 AM #5 acepowermarketing (AMC Alumnus)

Quote Originally Posted by matuloo View Post
To me, a campaign means : banners - LPs - offers, so the whole funnel. How much mixed you want it is up to you, like Erik told you, do it the way that suits you the most. People use all kinds of different setups, just as Finch mentioned, but mixing up niches or even offer categories is nonsense. Promoting cams offers with dating banners is pure nonsense, just as its nonsense to promote some russian dating site with banners that featuer fat chinese chicks. Sure, will get some conversions anyways, but thats far from running an optimized campaign.

My experience tells me you want your campaigns to be as specific and as "fragmented" as possible. I also tried to make my life "easier" when I was starting out, creating campaigns mixing various spots, angles and what not. In the end, it just produced chaotic results that I wasnt able to optimize upon. Now I make a separate campaign for every placement and I try to stay as consistent with my funnel as possible. So if the angle is for example russian chicks, I will use banners and LPs reflecting it and only run them in one placement for one campaign.
Isn't targeting by placements way too deep in? That's like 10 campaigns in one offer? Is it worth the time? I mean one placement I'd at best spending like 20-50 bucks a day? I seen people do it for xhamster though.

01-27-2015 09:46 AM #6 matuloo (Legendary Moderator)

Quote Originally Posted by xavierfok View Post
Isn't targeting by placements way too deep in? That's like 10 campaigns in one offer? Is it worth the time? I mean one placement I'd at best spending like 20-50 bucks a day? I seen people do it for xhamster though.
Of course its not, different banners perform differently on various spots, if you mix them into one campaign you will never be able to optimize properly. You could technically do it on sources that use dynamic tokens, by passing the domain url along with the banner id, but use several spots from the same site and youre screwed. On top of that, you cant set what banners to run on what spot in case you have several spots in one campaign. The only reason for not to target by placement is laziness

01-27-2015 10:19 AM #7 caurmen (Administrator)

I mean one placement I'd at best spending like 20-50 bucks a day?
Which means, assuming you hit a +100% ROI (not impossible if you're niche-ing down), you're making 20-50 bucks a day off that one placement.

Now run a hundred of these campaigns. (Far from impossible - I've had considerably more campaigns than that running in the past).

$2k - $5k profit per day.

You can certainly make more than $2k - $5k per day in affiliate marketing, but it's not a bad start!

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