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Mobile Traffic Source for App Games (7)

01-20-2015 05:00 AM #1 exitius (Member)
Mobile Traffic Source for App Games

Hi everyone! I'm trying not to stay in the shadows of this forums anymore, so here I go for 2015!

I started mobile recently and wanted to know if anyone can spare me some advice on mobile game offers (ex. Candy Crush, Clash of Clans, Puzzle and Dragon, etc...) What is the best type of traffic source to use for these type of offers. I was aiming for Decisive, but I not sure if there is another source where I can target by age or if I will be fine with starting off with Decisive (My apologies in advance if this was mentioned somewhere already). Any type of advice helps, thank you all in advance!

01-20-2015 06:55 AM #2 peterpan (Member)

I'm not sure of any mobile traffic source that allows you to target by age besides Facebook. Many people have been doing well with Decisive. Its not so much the traffic source as it is your angle. Goodluck!

01-20-2015 08:19 AM #3 panthary (Member)

A few mobile DSPs have age targeting (ourselves included). However, I'd recommend you don't use it. It will choke off 95%+ of your potential volume as the access to data is limited.

01-20-2015 11:23 AM #4 lior_o_o (Member)

in most ad networks you can't target demography , what you can do instead is to target sites with your desire demography.
for example if you want to target only women , target women sites/apps .

01-20-2015 03:49 PM #5 exitius (Member)

Got it, thank you all very much for great the info, I greatly appreciate it!

01-20-2015 04:19 PM #6 integrity (Member)

If you want to target by age for game offers, I'd give Facebook a go.

Then you could also target similar game interests to zone in even more on your target demo.

01-20-2015 05:14 PM #7 exitius (Member)

Quote Originally Posted by integrity View Post
If you want to target by age for game offers, I'd give Facebook a go.

Then you could also target similar game interests to zone in even more on your target demo.
Perfect, I will see how it goes with Decisive and try Facebook after. This will at least give me some experience with how Facebook traffic works since I always wanted to give it a try. Once again, thank you all for the great advice!

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