$0.05 too much? (8)
I'm in the process of scaling my campaign on more traffic sources. I noticed a lot of them have a minimum bid of $0.05 per click. The offer I'm promoting pays ~$2 per lead. It's an SOI offer. So I need a CR of 2.5% just to get even.
On the other traffic sources I get a maximum CR of 0.4%, so it seems impossible to scale on the big traffic sources with minimum bid.
So a few questions...
1. Do you usually stay away from these sources and go for DSPs for a real world bid regulation?
2. Do you promote CPI offers? Do they convert better? Since they have lower payouts is the CR so great to make it work? (For a payout of $0.4 you'll need a CR of 12% to get even)
3. Do you go for PIN offers?
4. Tried free trials or other high paying offers?
Any other opinions or insights regarding this are highly appreciated. Thanks. 
P.S.: The offer has been split tested with a few more and I've been pushing traffic to it for years, but not mobile and it was always the best one from all that I've tried.
Is there no way you can buy on a CPM? that $.05 could drop to $.01 with the right angle...
It depends on your EPC. I've personally driven clicks as high as .20+ to a ~$2 payout offer and it was profitable.
Conversion rates will vary greatly between traffic sources, placements, ect.. so you'll have to test.
It doesn't matter what CPC you pay as long as your EPC is higher.
@peterpan: Only on some. Actually I did a very little test and with CPM the CTR was terrible. It's like they use the placements with good CTR for the CPC campaigns and those with bad for CPM lol.
@integrity: I've done that too, but on desktop with a lot more targeting options than mobile. Were you able to do it with mobile traffic too?
are you sure about that? I've never heard of something like that. For web, for example the more expensive ads will be above the fold but for mobile, i believe its different..
for my campaigns my first set of banners the CTR was horrible but kept grinding out banners everyday my CTR is now over 2%. For me, I prefer CPM...
Yep. Banners on a CPC campaign got 20% CTR. On CPM campaign 0.5%. But this was on the single traffic source with the $.05 bid limit that I've tried.
I guess I'll try more and maybe they are strict with their publishers as well and the quality will justify the price.
can anybody verify this? For example, I'm buying on CPM right now but if I switch my campaign to CPC that I will get more 'higher quality' clicks?
I'm not saying that you will get more high quality clicks. I'm just saying I got more. Actually the quality of the clicks was worse. And I don't want you to generalize. It's just one traffic source and I didn't spend a lot on it. I'm making more test this week and will update on what happened with it.
I can confirm that for example on Decisive I see the same "quality", CTR and everything nomatter what bidding I use.
You can make a test on your traffic sources and see if you see any difference. Always test right?
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