Hey, I was curious how do guys go about "instant winner" angles these days? I believe 99999999th visitor dont work anymore, but what does?
Throw me a bone please 
go the sites u want to advertise on, rip all their banners and landers and split test all of them against one another.
then optimize based on your own experience of the top important variables.
every offer and niche is different but so far this system works for all of them, done this in utilities, ecommerce, dating, adult.
dont expect am amazing roi, but 50%+ with this method is very doable.
Surveys + a gift at the end still works.
Games that you "win" and you get a chance at a free ipad also can do well.
As Xavier said, do some spying and try to improve on what you see.