My 3rd mobile campaign / Campaign #3 (32)
same setup as campaign 1 and 2
Day 1:
Spent: 14.16
rev: 7.20
ROI: -49%
I think Zeno said in the appetiser cookbook that if its -50% keep it and work with it. That makes sense now because my first 2 campaigns have been -95% ROI on the first day which took me about a week to work up to -50%. But since this 1st day is -49% ROI, the uphill battle is already halfway done!!
Oops, moderator can you please change the title to:
My 3rd Mobile campaign / Campaign #3
Sorry about that!
Done and keep us updated!
Its sooooo much easier working with offers with a higher payout. My 1st ($.46) and 2nd ($.50) follow along's had low payouts and its really hard to get to break-even.. that being, today was my first green day!!!!!!
Spent: 10.39
Rev: 12
ROI: +15%
Total Spent: 24.55
Total Rev: 19.2
ROI: -22%
Step in the right direction. I can feel it. I know I can do this.
Awesome job! Whats the payout on the offer? What traffic source are you using?
I was so excited yesterday that I hit positive ROI. But that quickly changed… to negative ROI. Such a bummer…what a buzz kill :*(
Spent:7.57
Rev: 2.40
ROI: -68%
Total Spent: 32.12
Total Rev: 14.4
ROI: -55%
Ok so what was the difference between yesterday (positive ROI) and today (negative ROI)? I am running this campaign on 2 different traffic sources.
Positive ROI day:
Traffic Source 1: had been running continually
Traffic Source 2: got approved and started late at night.
Negative ROI Day:
Both traffic sources had been running during the day in my target GEO. Maybe, the downloads happened during the evening time and not so much during the day time.
BUT, traffic source 2 also ran at night but no downloads happened…hmm
Ok time to take profitable placement and put in separate campaign.
What kinda offer are you running? And what type of traffic?
Yeah losing money is an awful feeling. We've all been through it though and now I just think of it as an R&D (research and development) cost.
I think when I asked, I meant what kinda vertical and if you're doing app installs or pin submits. Also, the type of traffic source is important to know.
They all work differently so it'll be hard to give you advice without knowing the details. You don't have to reveal everything if that's what you're worried about.
Running app installs on CPM on traffic source 1, CPC on traffic source 2
If you want to go RoN and optimise from the top down, you have to be prepared to lose (read: invest) a decent chunk of change.
There's simply no shortcut to collecting data and optimising based on that.
One problem you can run into is that the loss aversion instinct makes you cut poor performing pubs early, and similarly you focus on early high performers even though that performance may not flatten out to your expectations.
One way you could split your motivation is to move apparent high performers to a whitelist campaign and see how they go - if they stay green then this can help with the bleh feelings that come with RoN traffic haha.
Spent: 14.77
Rev: 9.60
ROI: -35%
Total Spent: 130.93
Rev: 57.6
ROI: -56%
Yesterday I cut bg9-2 lander because of poor performance. I created 2 new landers, bg9-3 and bg9-4 but bg9-4 did not do as well as bg9-1 so I already cut it… I made a new KPI with landers. If the new lander doesn’t convert like the ‘constant lander’ x 100% to take into consideration traffic from different placements then cut it and don’t hope for it to start bringing conversions.
I added a new lander so now I have 3 landers running.
Funny thing about bg9-1 and bg9-3 is that the only thing I changed was the colour of the background from white to black. CTR for blackbackground is lower by 7% compared to white background.
Cut a bad placement, it was -66% ROI and spent 5x its payout. Should of cut it sooner. Will soon cut another placement if it doesn’t get a conversion after 3x spend.
Looking at the creatives that gave me conversions. A1_8 is the worst with 196 visits, 47 click throughs and no conversions. Will Cut that creative.
Banner A1_7 has most conversions at 4, so will make a new set of banners similar to that.
Spent: 15.28
Rev: 15.60
ROI: 3%!! Wooohooo!!
Total Spent: 146.53
Total Rev: 73.20
ROI: -50%
yesterday was such a big time waster. I was refreshing the screen so many times. I hope its because I’m new and not because I have obsessive compulsive disorder lol!
Yesterday my landers were performing very well compared to the day before. So I think today was a lucky day.
Why Lucky?
* I introduced a new lander, bg9-5 but it had very similar stats as my main lander, bg9-1. New lander, bg9-5 has higher CTR but lower CR/CV.
So basically, because the new lander and the constant lander had similar stats and I did no changes to the constant lander, so therefore I’m expecting that tomorrow will be different (-ROI%)
Definitely need to make changes to the LP to improve that CTR…
or…I can find a higher paying offer and use the same lander and have positive ROI if the stats are similar. I might do that…
Traffic Source 1: killed it, no good traffic there.
Traffic Source 2:
Spent: 13.86
Rev: 18
ROI: 30% WOOOHOOO!!!
New Traffic Source 3:
Spent: 12.23
Rev: 8.40
ROI: -31%
Total of 2 & 3
Spent: 26.09
Rev: 26.40
ROI:1%
Total Spent: 172.62
Total Rev: 99.6
ROI: -42%
So I tried out a new traffic source yesterday. One thing that really really sucks is there was a 44% click loss. If Network 3 doesn’t refund me the money or re-adjust it, I will leave Network 3. I paused campaign on Network 3 until they get back to me. But -30% ROI on the first day is pretty damn good regardless of the click loss.
Just a note to everyone. Network 2 also has a click loss of about 20% so I have to send my logs everyday so they can re-adjust. If you guys have been following this, you will see how I talked about it last week.
Anyways, I sent
It’s gotta be beginners luck. No way this can happen 2 days in a row.
Done Yesterday:
* Network 3 is really strict. They forced me to change many things on my lander. I went back and forth with changes the entire day. My angle even changed because they said it was misleading…it was though LOL.
I have this strange feeling that…if I used the same lander and just changed the offer then my ROI will be 2x or maybe 3x.
Need to do:
* make new landers to improve CTR!!
Originally Posted by peterpan
got to give you thumbs up for persistence.. keep everything you are learning in notes, download stats from
If traffic source 2 is the one that seems to be consistently profitable for you, what not just scale up there?
Originally Posted by cmdeal
What is preventing you from scaling this source?
Originally Posted by cmdeal
This is a CPC campaign...should I duplicate this campaign and bid the same CPC as this campaign?
Originally Posted by peterpan
Originally Posted by cmdeal
For example, yesterday the spend was $18.50 on Network 2 but after it was re-adjusted the spend was only $13.53. But anytime I spend over $20, it doesn't re-adjust and stays at $20.
Originally Posted by peterpan
This network is giving me about a 20% click loss. So if I spent 1,000,
Also they have been kind in giving me refunds but network 4 with the 40-50% loss is asking me for click data and from what I understand,
So i thought it was a hosting issue so I changed from my us based vps to a cdn but no improvements....actually worse
I think you should talk with your network.
Running $20 of traffic a day does them no good (it is much too small to be worth much attention) and does you no good (since even if it is profitable, you are earning less than minimum wage a day).
Tell them the campaigns are backing out for you, and you want to scale this to 3 maybe 4 figures a day, but you need to get these issues sorted out by them for you to do so. See what they say.
Thanks! email sent 
Spent: 13.83
Rev: 9.60
ROI: -31%
Total Spent: 217.78
Total Rev: 136.8
ROI: -37%
Maybe because it was the weekend I got -ROI? I did not changes to the landers or pubs so I’m guessing maybe its because of Sunday.
So my daily budget was hit yesterday at $18.50, it was $18.89 or something. Then after 12, the 18.90 was re-adjusted to 13.83.
As per cmdeal’s suggestion I emailed the network yesterday and they said this issue is solved. Today I increased my daily budget to $100. Hopefully tomorrow I will see some good numbers
How big are the changes that you're split-testing here? Are we just talking a different background or bit of copy text, or something bigger?
It looks like they're having a reasonably significant effect on CVR, but there may be bigger things you could alter.
Spent: 16.82
Rev: 19.20
ROI: 14%
Total Spent: 257.7
Total Rev: 180
ROI: -30%
Got bad news from CPA company saying that this campaign has also been cancelled in the other GEO's...sucks as I translated the landers and made 40 banners for 2 different GEO's...argh. I can see why speed is important, this was a good converting offer and if I moved faster and scaled faster I would made alittle money. But I'm still new so its ok
i will try this lander and try with a different offer...
back to square one but what a ride!
Originally Posted by caurmen
bg9-1c: just added highlight to the main headline
bg9-1d: different image on lander
bg9-1e: different image on lander
Aha, that makes sense.
When you're setting up for your new offer, I'd recommend testing a good number of VERY different landers before you start narrowing down to single image changes or less.
That'll probably have a much more dramatic effect on CVRs than smaller changes. It's the really BIG split-tests that tend to yield the biggest initial gains.
Originally Posted by caurmen
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