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Any experienced Amazon Sellers Here? (7)

01-17-2015 03:36 PM #1 Didadel (Member)
Any experienced Amazon Sellers Here?

Hi All-

So I am trying to promote a new product on amazon that I am private labeling.

From reading the Amazon "courses", my understanding is that to rank on Amazon for a specific keyword, you need to sell a lot of your product by having the user search for your targeted keyword, then navigating to your product through the results and ultimately purchasing your product. You also need a lot of these fast in the beginning (within a few days)

From what Ive read, one way to achieve this is to create "coupons" for the product, which reduces the price and makes it free when the user checks out. Then advertise on Facebook for free samples of the product for people to test or whatever. But the catch is, in order to improve my rankings, I need them to search for the targeted keywords and then click through the results to find the product...how can we make this easier?

My thought is that the key is in the product url, for example: http://www.amazon.com/Minisuit-SPORT...s=ipod+armband

You can see at the end where amazon tracks the keywords I searched to end up at the product page "ipod+armband".

So my plan would be to send the Facebook users to a landing page with the coupon code and the link to my product page with the "keyword" field already populated, which is kind of "faking" the search process.

My main concern are the other fields in the product URL such as the "ref", "qid" (query id?), and "sr" (search result). This is where I am looking for help if anyone has any insight as to whether these field matter? If I leave them blank will the keywords still register with amazon? Will it flag my product as juking the system?

I noticed that the courses out that have proprietary "tools" to create a link to your product page and I can't figure out if they are just appending your keyword to the product URL or if they are somehow faking the other fields also...

Sorry for the lengthy post and thanks to anyone who can help me here!

Cheers!

01-17-2015 03:52 PM #2 cmdeal (Veteran Member)

Not sure I follow. The coupon is redeemable where? On Amazon? What would this coupon look like?

01-17-2015 04:27 PM #3 Didadel (Member)

you can manually set up coupon "codes" in your amazon sellers account...so i would set one up that is like "deal1" and when a customer goes to checkout they put it in under "redeem code" and it changes the price to whatever I set the coupon to...something like 0.01 or whatever

01-17-2015 04:41 PM #4 cmdeal (Veteran Member)

Quote Originally Posted by Didadel View Post
you can manually set up coupon "codes" in your amazon sellers account...so i would set one up that is like "deal1" and when a customer goes to checkout they put it in under "redeem code" and it changes the price to whatever I set the coupon to...something like 0.01 or whatever
Is there an example of such a code that you could show? Does Amazon then take a cut of the gross amount before coupon?

01-17-2015 04:50 PM #5 fishinseo ()

Quote Originally Posted by cmdeal View Post
Is there an example of such a code that you could show? Does Amazon then take a cut of the gross amount before coupon?
Technically Amazon calls them promotions http://www.amazon.com/gp/help/custom...deId=200798430

So he could do 99% off or something like that. I do not like this strategy and do not like guru sold courses for Amazon. The better strategy is to setup your item and then use Amazon's Sponsored Products. Its like an internal adwords system http://services.amazon.com/content/s...?ld=NSGoogleAS

You then setup what keywords you want to be shown for and the CPC you want to pay. You could do this with a promotion if you put the promotion in the Bullet points or somewhere else.

This way, you are getting clicks from keywords related to your products and getting sales. Truth be told, you dont have to give your product away. If it is going to be priced comparably without a promotion, just list the item at that price or lower.

Al in all, using the sponsored products will be cheaper than facebook traffic and it will get you better results.

01-17-2015 04:53 PM #6 londoner (Member)

The URL is set up properly...

Coupons no longer work to move up the rankings. I know that's what people teach but you will see for yourself. They've not worked for about a year or so. You are much better off selling at a lower price. There's no need to give product away. People will buy if you get the right people to your listing and the product is priced attractively. I got my rankings by focusing on sales.

01-17-2015 04:59 PM #7 cmdeal (Veteran Member)

Quote Originally Posted by londoner View Post
The URL is set up properly...

Coupons no longer work to move up the rankings. I know that's what people teach but you will see for yourself. They've not worked for about a year or so. You are much better off selling at a lower price. There's no need to give product away. People will buy if you get the right people to your listing and the product is priced attractively. I got my rankings by focusing on sales.
That does seem like a much better and more cost effective strategy.

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