Kimia - Mobile Performance Network (28)
We started 5 years ago as one of the adult mobile affiliate networks pioneers, specializing in content offers based on carrier billing and pin submits, with own products, billing platform and direct connection to carriers in several countries.
From that, we evolved into a CPA/CPI/CPL adult mobile network integrating exclusive third party offers to reach worldwide coverage. Always based on leading technology 100% developed in house to identify, segment and route each single click to the best offer within it's segment and to properly track and assign every $ to the original click, no matter when it was generated. We don't use third party while label solutions for our platform (nor Cake, Hasoffers etc). Of course we can do s2s postbacks, pass subid, clickId, etc.
We have now a team of 90 employees and hiring! Half are programmers/techs and half marketing team, mainly based in Madrid, Spain and are currently opening new offices in Shanghai and Mumbai and soon in Mexico to expand our local coverage in our key markets (Europe, Latam and Asia).
After consolidating as one of the leaders in Adult and months of internal testing, we are also expanding into Mainstream. Same leading technology, top converting offers, high payouts and human team but for now your mainstream traffic!
Mobile Media buyers:
- We can offer you the best products worldwide to convert your purchased mobile traffic.
- Can you segment your traffic by country/device/carrier? Select from a catalog of 500+ mobile offers worldwide and send the traffic directly to them.
- Can you only segment by geo? Setup your own matrix of our products choosing the best offers for each country/carrier/device and we will do the traffic split for you. You can even setup fallback or third party sponsor urls for each segment of traffic.
- Do you buy in bulk with no segmentation? Just send the traffic to us and we will route it to the best products doing the segmentation for you, based in own developed algorithms, IP/platform detection and exclusive carriers database.
The Kimia team will attend both Internext and the Affiliate Summit West in Las Vegas, from Jan 17th to 21st.
Please visit our booth #4017 at the Exhibit Hall and/or our table #705 during the meet market at ASW and/or contact me to meet and talk about mobile offers, carrier billing, mobile media buying, targeting and optimizing your mobile traffic or anything mobile related!
Of course I'll also attend to the STM meetup in Vegas!
Ivan, I joined your network, will report back what I find. thank you,
Our guys from Kimia Shangai office will attend AdTech China (16-17 April) in Shanghai and GMIC Beijing (28-30 April). Don't hesitate in contacting us if you would like to talk about mobile offers, carrier billing, mobile media buying, targeting and optimizing your mobile traffic or anything mobile related!
Our hot APAC countries @ Kimia!
Thailand
Malaysia
India
Australia
Connect with Marina or sign up on our network if your interested in monetizing your mobile carrier traffic in these countries!
Opportunity to monetize your mobile traffic!
Our TOP ADULT MOBILE GEOS this week:
-Thailand
-Malaysia
-India
-Australia
-Peru
-Paraguay
-Uruguay
Contact: marina@kimia.mobi or signup directly here
We have new open positions in Madrid and Barcelona!
Check the job descriptions in Linkedin:
-Madrid: https://www.linkedin.com/jobs2/view/68851982
-Barcelona: https://www.linkedin.com/jobs2/view/68854523
Or contact us at info@kimia.mobi
Our team is right now in Beijing!. We will also attend ChinaJoy in Shanghai (30th July - 2nd August). If you would like to meet us during our Asia Tour, do not hesitate to contact me directly or email us at info@kimia.mobi!
This is it!
This thread may not have been very active separately because we like to surf the threads 
However starting now I will keep you updated on all things Kimia, however only when you want to, here 
... Our multi-layer platform (personalized options for all mediabuyer or publisher), our trending markets and special segments, advice from topics that we see are recurring in the forum (and case studies to accompany if possible) and we will communicate future events where we can meet face to face and have a cold beer whilst we analyze the future of mobile marketing!
In general, we open this thread as a dialogue with current and future partners, so you can learn more about us and how we can help you! So please, if you have any questions whatsoever about our premium performance network, ask away!
Your ROI is our business and our numbers are our best sales agents
Excellent Affiliate Network!
I work with them less than a month, but most offers are great!
Highly accelerate prevents only repayment schedule, but I hope we will agree about everything
TOP trending segments for ADULT-MOBILE traffic today (04/11/15) @ KIMIA
CLICK HERE: http://goo.gl/wgMfRf
Hi all,
As mentioned, we want to help with "topics" that seem to be recurrent on the forum ... Some insight from our experience @ Kimia from over a decade in mobile.
Click loss:
The click loss between the affiliate link and the offers final landing is totally out of a partners control and not only that, you can't really measure it, as the clicks you see on your affiliate network stats are the ones that reached the affiliate link, not the clicks that reached the offer landing page. The affiliate network has no way to count those (the offers landing is not theirs, so they don't have any kind of stats for the clicks that reached it, unless the offer/partner reports them back, which is unusual).
You need to separate the click loss between the different jumps. As mentioned before, you can measure and try to control some, but others are totally out of your control and you won't even be able to measure them.
1) The first and biggest jump is the publisher/ad network to your landing (comparing clicks counted by the publisher and the ones received in your landing). Here it will depend a lot on the way you get the traffic:
- Pops: the biggest click loss is here, the ad network/publisher counts the pop as soon as the call is made to your landing using javascript, but there is some delay in this (based mainly on the hosting, both the networks and yours). And even if your landing loads, the bounce rate is big here, you are showing the user something he didn't ask for, so most of them will just close your pop and keep surfing the publisher page (here the main factor is your landing design/angle).
- Redirects: second on click loss % after pops. Similar to pops, two reasons for click loss: hosting and page loading speed, and then the bounce rate because the landing angle/design. The main difference with pops is that the original publishers page is no longer available, so they might stay in your landing if it's attractive.
- Banner clicks: First click loss again happens on hosting, but here the bounce rate should be way lower if your landing is really related to the banner. They already know more or less what expect from the first click, so they have more patience waiting for your landing to fully load.
2) Once the surfer has decided to stay in your landing, of course the bounce rate and the ctr of your link to the offer are the key here, it's all about angle/design.
3) Once the user has clicked on your button to the offer, then it's all about the affiliate networks hosting and tracking software speed.
4) After the surfer has been redirected to the offer (if the offer is rebrokered through other networks, then step 3 applies again.) Then its all about the offer landing loading speed, which is something totally out of your control and out of the affiliate networks control, even in terms of trying to measure it, as I wrote in the intro.
All these jumps apply both to mobile and desktop, but the issue on mobile is greater for one reason. Some devices/OS, specially old ones, have issues handling several redirects and tend to hung up after a few. So when you receive the click from the ad network, it might have been through several redirects before, either at the publishers site itself or if the click is being brokered through several ad network, that is pretty common in redirects/pops, not as much for banner clicks. Therefore the click you received might have gone through 5 or 6 redirects before reaching you, and it might have frozen up before loading your landing.
We hope this is useful!
As always, if you have any doubts at all just contact us directly:
Ivan (an expert in mobile, like no other ) Skype: ivan.carri
Marina, Skype: mlopezarranz
Opportunities before the weekend!
Aside from our core, stable and profitable markets, here are some of the trending segments for today.
We like to look for, and promote (after internal effective benchmark), markets that might be less saturated, such as NG or KE:
INDONESIA - Indosat & XL
BRAZIL - Oi & TIM
NIGERIA - Etisalat
MALAYSIA - Digi & u_mobile
SPAIN - Movistar
PERU - Claro
MEXICO - Movistar
If you want to test these offers, its a 2 min signup, the info required is simply to understand better your traffic needs for when we personally contact you
Click here to signup: http://goo.gl/5i3Yb6
Hey guys,
Some very specific Geo´s trending today... test them out:
MALAYSIA - Maxis
NEW ZEALAND - Vodafone
CHILE - Entel
HUNGARY - Vodafone
UNITED KINGDOM - O2
THAILAND - Ais
If your not a partner yet, click here to signup: http://goo.gl/QJ8Sbp (Its literally 2 min )
( FYI: Stay tuned for some interesting news on mainstream vertical tomorrow 11/11/2015 )
Kimia´s mainstream smart links are here. 25% more ROI than working with individual offers.
Smart links are Kimia´s exclusive layer of filtering, our internal benchmark with adult mobile traffic has yielded a 25% ROI increase compared to working with individual offers from a general pool of products. Most networks provide page upon page of individual offers, many of which have not been previously tested. Kimia not only benchmarks all products before offering them to partners, we have also created a layer of smart filtering that provides the best combo of "top performing offers" per segment (both geo and carrier), optimizing monetization of the overall traffic.
After the success in adult, we are now launching smart links in the following markets for mainstream: AR, AU, BR, FR, DE, IT, MY, MX, RU, ES, ZA, TH, TR, IN, KE
If you have tested our smart links in adult, we are sure you will not want to miss the opportunity to test them in mainstream.
Signup here: http://goo.gl/u0YDmp
Our eCPM's are our best sales agents.
Test us now and let the numbers talk.
Your ROI is our business.
TOP trending segments for ADULT-MOBILE traffic today (12/11/15) @ KIMIA
CLICK HERE: goo.gl/wgMfRf
(Remember! For mainstream we have our new smart links in the following markets: AR, AU, BR, FR, DE, IT, MY, MX, RU, ES, ZA, TH, TR, IN, ; for more info look at previous post or contact me directly! )
EXCLUSIVE UPDATE for Mainstream smart links in Sri Lanka!
Last week we presented Kimia´s mainstream smart links which generate 25% more ROI than working with individual offers.
Today we have an exclusive smart link on all carrier traffic for Sri Lanka (LK)
If you wish to test it out just signup here in 2 min (no strings attached as always ) : http://goo.gl/u0YDmp
Here is a brief intro to our smart links:
Smart links are Kimia´s exclusive layer of filtering, our internal benchmark with adult mobile traffic has yielded a 25% ROI increase compared to working with individual offers from a general pool of products. Most networks provide page upon page of individual offers, many of which have not been previously tested. Kimia not only benchmarks all products before offering them to partners, we have also created a layer of smart filtering that provides the best combo of "top performing offers" per segment (both geo and carrier), optimizing monetization of the overall traffic.
After the success in adult, we are now launching smart links in the following markets for mainstream: AR, AU, BR, FR, DE, IT, MY, MX, RU, ES, ZA, TH, TR, IN, KE
Our eCPM's are our best sales agents.
Test us now and let the numbers talk.
Your ROI is our business.
TOP trending segments for ADULT-MOBILE traffic this week @ KIMIA
CLICK HERE: http://goo.gl/wgMfRf
Something we see a lot in the forum are questions about the look and feel of banners and creativities. This is a post we wrote a while back for a STM member:
This is Kimia´s experience... In terms of font, color, CTA etc. it´s important to adapt the texts and CTAs to each format. The bigger the format the more you can show obviously, and you need to take advantage of that.
For example, when you use a small format, it´s important for the text and CTA to be visible and readable instantly and be short, of course. On the other hand, for larger formats, let´s say that you can "play" a bit more with the CTA and text, but the immediate swift readability of the text is always something to keep in mind. Also, making the CTA stand our from the background colour (seems quite obvious but believe us its not always the case xD)
In terms of maintaining the images, it depends of the image really, one image can be good in many formats, depending on the angle. The important thing is to keep consistency in CTA button through the banners (if we´re talking about the same ad or campaign).
One image can be adapted to different format (again, depending on the image) what we would recommend is that you do go for different images per format, it brings a variety and dynamism to the creativity. This allows you to analyse data afterwards and see which image works best for you, then you can build on that concept... So basic market research right there
QUICK NOTE! Wednesday 6th of January is Public Holiday in Spain (we celebrate the arrival of the Three Kings! Very wise men, probably use Kimia to optimize their tracking xD) ...
So Kimias HQs in Madrid will be closed for the day. We will be back Thursday 7th of January, bright en early CET
Whether your working on adult or mainstream, we have some special markets up for grabs performing exceptionally well this week!
DZ, CI, PK, MA, RU, TR ... and many more... Click below and view top peforming mobile markets and segments
CLICK HERE: goo.gl/wgMfRf
Kimia announces the launch of the new brand dedicated to app developers "The Cactus Road". A digital marketing agency focused on bringing together premium publishers and advertisers in a global marketplace. The company is founded and engineered by industry veterans from a premium online advertising network, Kimia, with over 10 years in the mobile marketing industry. “Cactus for Developers” will be the first of a series of specialized products for online marketers to better monetize their properties. For more information you can contact us at info@thecactusroad.com
Introducing "Cactus SDK" – App Monetization with an Advantage.
Our SDK uses a predictive algorithm based in machine learning technology to match the most adequate ads to your audience. High earning ad formats ensure you are making the most revenue for every impression, and optimization tools to customize your campaigns keeps you in control. So that you are able to start earning quickly, we provide a fast and easy integration and user-friendly dashboard with real-time stats.
AWE came and went like always... TOO fast!
But we were lucky this year and we managed to start a little earliy, with a great networking and industry insight workshop thanks to "I am Attila", who collaborated with us exclusively on a private session dedicated to "Sweepstakes on Facebook"
If you want more material from this workshop, just visit our facebook page
Also, contact us or signup if you want to learn more about how to access this private training sessions, info@kimia.mobi
A sneak peek into our " I am Attila " workshop on sweeps in AWE.
Adnetworks have evolved, we have a new task now, we are a "value adding" partner to our publishers... No longer do we only function as a mere platform. We develop in-house tools that help our affiliates monetize and optimize their traffic further. We work hand-in-hand with partners, providing inside industry information and market tips, that will help them understand the best practices in different strategies, in conclusion, we help you make more money.
How Networks and Advertisers are fighting fraud whilst achieving growth for affiliate
In many markets the churn rate (The annual percentage rate at which customers stop subscribing to a service) has become an important variable to be a key player in the market.
An increasingly common practice for Mobile carriers has become to give specific limited churn rates to all advertisers. In simple words, the amount of users that unsubscribe to a service on the same day should not cross X percentage. These restrictions have been implemented mainly due to fraudulent activities within the market, for example, service that generate “subscriptions” without being initiated by the user.
This means that the quality of the users from the traffic source is even more important now, affiliates and advertisers are proactively looking for traffic that has a controlled churn, this means that the “same day deactivations” should be less than X %. To avoid any issues with carriers.
These practices are becoming more prominent and in particular, at Kimia, we are experiencing it’s effects in India and MENA regions. There are several traffic sources with fraudulent activity that make the market unstable, generating tension in long term relationships with carriers. This has lead to carriers putting OTP (a “one-time password” is a password that is valid for only one login session or transaction, on a any device.), Captcha flow (captcha is a type of challenge-response test used to determine whether or not the user is human.)… etc., in turn, this clearly lowers the conversion rate and in conclusion the overall revenue generated. To avoid the markets becoming more restricted for everyone, due to a small % of fraudulent sources, affiliates and advertisers alike are looking for the best and most secure sources, that bring “genuine” signups.
Kimia has implemented a long list of technical implementations and best practices to combat these issues and continue to mainly growth in highly sensitive regions. These practices include our deactivation pixel which allows us to identify traffic sources that generate high churn rates and blacklist skeptical traffic sources. Additionally, there is programmatic analysis of click ids to identify IP identification of proxies as well as signs of misconduct including time frame gaps between click and subscription, multiple devices from the same user and other tricks.
Of course, one of the most important key elements is having a direct dialogue with our advertisers and sharing information so that we work together to maintain and grow our common business. Practices of sharing whitelists (proven quality traffic sources) and providing pre-lander pages has also contributed to cleaning of the markets.
As always, Kimia wishes to create long term relationship with local players and our affiliates, the end goal is to working in stable markets and grow together with quality products and traffic. Therefore we will continue to investigate and create work methods and technology that can help us in this regard.
Micro-Geotargeting Drives Data Optimization to The Next Level
It is becoming increasingly important for our customers to be able to reach their target audience right where they are, geographically, so that they can get the maximum benefit out of their campaigns.
Nowadays, this not only includes being able to advertise within a particular country, mobile carrier or device, but also detailed and specific geolocation.
That has led us to release our new micro-geotargeting feature, which allows our customers to choose a specific location in which they want their ads to appear.
We can take the micro-geotargeting detail to the following levels:
- city
- postal code
- region
- even with a latitude-longitude and a radius (so that geo-circles can be defined)
In addition our system not only works to specify one or several micro-geotargeting, where our client wants to advertise on a “white list” mode, we can also specify “black list” areas, so that we could, for example, show an advertisement in an entire country, except for one region or city.
Affiliates: How to choose the right tracker for your goals
What helps affiliates to get the right attribution? To be able to split tests with several networks? To easily manage several campaigns at once, optimize, and in conclusion, get the best revenue from every click?
Choosing the right tracker for your goals
Here are some with which Kimia has had experience and is proud to recommend.
-
It was created by performance marketer Robert Gryn and it is used by performance agencies and media buying teams from over 200 countries worldwide who work on verticals like online gaming, gambling, dating, health & beauty offers, binary options and forex to name just a few of them.
Voluum processes billions of real-time data requests within milliseconds. It is accessible with any browser or by a mobile app for Android and iOS which allows performance marketers to optimize their campaigns while on the go. The database technology is served via an advanced cloud network of nine data centers placed on all continents.
What differentiates Voluum from some of the above solutions is that compared to self-hosted tracking solutions or cloud-hosted tracking solutions with a limited network, it reduces the risk of click-loss.
The basic plan for Voluum tracker is Pro for a monthly 99$. It covers 1,000,000 events but it won’t stop tracking after reaching the limit, all your data will be saved and accessible. It doesn’t apply if your traffic source is Zeropark as Voluum is fully integrated with it and all overages coming from ZP are free of charge.
- Binom
The only self-hosted tracker in the list. Unlike cloud tracker solutions you have to buy a server and install the tracker. It will be installed by the support team for free.
Binom offers:
monthly payment is 99$ regardless the amount of clicks processed
a high speed interface, reports and redirects
smart links technology
LP events tracking
anti-spy and anti-fraud system
multi-user access and stats
14 days free trial
professional support team
The tracker attracts many affiliates by its rapid growth and advanced functionality.
- Adsbridge
AdsBridge is a platform built for successful affiliate marketers and designed for intelligent traffic monetization. The system ensures data safety, fast-redirects, secure cloud hosting, and effective features to manage all traffic flows and run profitable campaigns.
The list of features:
Full set of SaaS tools for management and optimization
Dedicated support managers
Streamlined and simple interface
Detailed statistics and traffic distribution (geo, operating system, mobile provider)
Automatic optimization
Daily capping
Landing page builder/editor/hosting
Competitive pricing ($89/1m clicks)
If you use the code “Kimia25” when you signup with Adsbridge you will receive a 25% discount after the trial period.
- Redtrack (powered by Affise)
As RedTrack is a cloud based solution, its users can be sure that all the data is safe and can be efficiently analysed thanks to their user-friendly statistics dashboards. RedTrack uses modern powerful software that allows you to start with any affiliate network and make redirects in the fastest way.
Less that 50,000 clicks per month for free and they offer a starter plan for 29$ per month.
Affiliate networks integration
Innovative technologies
Geo – balanced redirects
Smart targeting
Super fast – avg redirect time is 12ms
And, for extra points, they are launching new tools this June:
Brand new API
Advanced statistics reports, new statistics slices
New fasted tracking system
Improved GEO – balancing
AWS infrastructure
New UI
Smart landings rotation
Created and powered by Affise, its one of the most innovative solution in performance marketing. RedTrack will release more features in the nearest future, becoming one of the most advanced tracking service.
TIP: If you register through this article you will get a 10% discount on Redtrack. Click here
These are the most used trackers among our partners. Kimia provides custom advertising solutions with flexible plans of action, we work across multiple verticals and offer smart link technology which allows affiliates to monetize every click with maximum return. You can also continue to use direct links to our exclusive offers or use an API to get all the Kimia´s inventory in one simple click, it all depends on your strategy.
Just remember: your ROI is our business!
Hi all!
We had great first day at Dmexco, finishing it off with the "Unofficial Dmexco Party", sponsored by "yours truly"
Today, to finish the event off, we want to invite you all to Happy Hour at our booth ... 5 pm Hall 7 Booth 030A
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