Data from my previous FB campaigns (9)
Hey all,
I decided that, since all my FB campaigns are dead I would share all the data I have since certain things may be helpful or at the very least useful to someone. That is what this forum is about after all. 
None of my campaigns worked - I was pretty naive and did a lot of things the wrong way. I've stopped for the moment to learn/plan before my next attempt. So here's a dump of some of them. Images are uploaded to dropmocks, click to the right of an image to move through the slideshow. Right click > view image (or equivalent) to get to the unscaled image.
http://www.dropmocks.com/mYYzi
First off in the slideshow is just a list of my campaigns and there stats. Bleh. Then comes a random campaign I did when I was just testing some things out, was linking to some random persuasion/covert hypnosis offer on Clickbank. I got a random conversion on this actually, it made me lol. The 2nd image there shows clicks and impressions together, the lower section/later images are presenting CTR % data. This is the same throughout. The one thing I noticed in this campaign was that people with the interest "Persuasion Skills Black Book", which is very similar to the product I was linking to and the ad title, where by far the most responsive. Guess if they like something like that then they will notice such an ad.
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Next up: My bank buster. A LifeCell Skincare campaign. I was far too pretty with my ads/images I think so had dismal CTRs, my landers had epically crap conversion rates and above all the clicks were incredibly expensive. Probably a combo of the health vertical and my noob targeting etc. Lost most of my money here, got about 40 clicks through to the offer, no conversions. Took a long time to get any ads approved, mainly because of the images. None of the images I used stood out as high performers, although I had shit all impressions across the board, and I had to bid astronomically high to get impressions.
http://www.dropmocks.com/mYYnI
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Then I purchased FB Conspiracy from Tim Atkinson, found a few helpful hints in that course, decided to send some traffic to the WSO and see how that went. I ran campaigns internationally thinking I would do better sending cheaper traffic there. I went for South America, The Pacific Islands or therabouts, Europe (cheaper countries), Europe (more expensive), Asia, Indonesia, The Phillipines, India, UK, was then going to go AU/US/Canada later. Pacific/South America got disapproved, everything else went through fine.
Well, that failed. I sent something like 300 clicks to the WSO and got 2 conversions, and I think I only got those when I turned my UK campaign on for a day. The international traffic was certainly cheap, but I got the feeling that the users I was sending were probably a lot less affluent and hence less likely to throw a few bucks at something than someone from the US/UK/AU etc. I was split testing different copy on two landing pages (see at the bottom of the post) and threw some direct linking redirection in there as well.
http://www.dropmocks.com/mYYnN
For the most part, none of the images seemed to overperform others, except in Indonesia they seemed to like the mouse with money next to it, lol. In the UK it was very clear that the ad with Tim Atkinson in it, and mentioned, pulled a lot more clicks and a higher CTR. Makes sense given the UK had a decent amount of Tim Atkinson fans so would actually recognise him, trust factor etc. Near the end I switched my cheap international traffic to a really cheap WSO that was PPC related to see if they would go for something at only a few dollars, no bites. Can't say much since it was a different offer but it's quoted conversion rate was high, so maybe they are overall just less likely to spend. Not a statistically significant conclusion in any way though.
Also, I ended up, after running the campaign for 3 days or so, getting the dreaded Facebook email about some ads violating terms of service. Of course when I asked them exactly what ads they were talking about, they gave me one of their canned, bullshit vague responses that answered nothing. I knew it was because of FB Conspiracy though. My landers were clean, it was just the offer itself having FB everywhere, being a make money offer, and possibly mentioning Facebook somewhere. So I just killed all my campaigns, only my FB Conspiracy run was active anyway. And then I thought about joining STM again and low and behold a coupon popped up as I came for a visit. That decided it and I am glad I came here.
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Lastly, here are some of the landers I used for reference. The second FB Conspiracy one with the copy using scarcity etc seemed to convert more poorly but I didn't have enough clicks through it to have a statistically significant answer. Something like 8/67 vs 14/71.
http://dropmocks.com/mYXc4
The Ted's Woodworking one was a Clickbank offer I took a stab at but Facebook immediately denied anything I tried that went to that offer, blacklisted I guess. The first LifeCell one was the one I was using (out of a group of 3) which showed best conversion. The last LifeCell one I made a while ago but haven't used. I quite like the simplistic design of the landing pages (other than the 1st LifeCell one) because it gives you lots of room to let your copy fly. I am really not like forward to doing Farticles or Flogs. Ugh.
Those are my current contributions. Given that I have pretty decent tracking/visualisation with SAM I'm looking forward to my first Follow-along that I do 
Pretty pictures help everything.
What software are you using with Facebook? looks different
nice share always fun to look at data I didn't have to pay for
Originally Posted by shanktank
Cool info, thanks!
(SAM) by Brighter Option looks veyr neat, but 5% is rough when spending more $
Yeh it is, but they have tiers so it's not that bad. Flat 5% for no contract term with low spend. Drops after 50k or so and at regular intervals, gets to 2.5% at 300k+ spend or therabouts; and 2% if on 12month contract. Can always not use it if I'm running a nice campaign that doesn't benefit from using SAM.
Just saw this when I logged into my personal Facebook account. Some great PPC talent out there:
Originally Posted by zeno
Originally Posted by shanktank
But yeh, you'd think a Japanese Language tag on that ad would be the last thing you'd forget, heh
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