Hi STM'ers,
Just curious what types of offers would you run with Youtube ads?
Good question.
Last time I checked Youtube CPMs weren't tiny so you'd definitely want to run something with a back-end that will payout well, not a $0.20 app install.
People on Youtube are digesting entertainment content, usually, so ideally you'd advertise things that don't give an abrupt disconnect from their current state of mind (e.g. advertising personal finance products to users watching a gaming montage).
Most of the ads I've ever seen on Youtube are branded with very little in the way of calls to action, so I'm not sure what to suggest here... it's certainly an under-utilised source for performance marketers.
I have a Lead gen offer in the toolbar niche running on Youtube currently. Its pretty easy.
Youtube is a bit more about relationship building from what ive seen.
Push people to an email list and then sell them there.