As a newbie I'm all sorts of confused about the way FB "looks" at an ad account structure and would love to get thoughts on the "mind of Facebook". We (the AM community) seem to be jumping thorough all sorts of hoops to make accounts look and feel real (e.g. friends, posts, chatter) when that would make no sense in the real world.
Let's assume that I've started a tiny, local ad firm (KDF LLC) with three employees that focuses on FB advertising (I haven't). "Major" accounts include:
Sally's Doughnuts
Joe's Cafe
Sam's T-shirts
Without knowing any better, organizationally, I'd want "KDF LLC" to have a business account with each of my employees having a subordinate account linked to a single corporate cc. (or perhaps one for each user). I'd want each of my employees (FTEs) to be able to run creatives for any of my major clients. On day 1 I'd probably want my team to be up and running ads, remotely via VPS environments.
However... Then we enter Facebook la-la land (or so it seems)- help me out here:
1. Facebook wants my *personal* account masterminding things
2. Facebook wants my employees *personal* accounts tied to their work product (and showing photos, posts, activity, friends, yada yada)
3. Facebook is going to want only one account tied to each client, meaning that if FTE1 wants to work on FTE2's client, they need to log in as such
4. Facebook might (at any time) vomit all over my accounts if a FTE logs from a different IP address.
5. If an account pushes the limit per TOS (or gets unlucky) all accounts tied to that card will go down, with no/limited recourse
6. If I try and run ads right after account creation, the account will probably go down (and perhaps take all the rest with it)
7. If I log in from a VPS, it could ban the account
Again- even assuming that "KDF" is 100% whitehat- there is no way that I'd ever mix my personal and business life, or ask employees to do so. Thus, to meet apparent requirements, I should still look "real" with bs posts and friends plus ad spend? Then I set up my employees with multiple bs accounts, wait for a month before they can do their job and run campaigns for multiple clients? How is that less suspicious than special purpose accounts that don't have photos, friends etc but only push (TOS compliant) advertising for a specific client?
What does the FB structure / experience of a small non AM ad firm actually look like? What happens when one of their accounts gets banned? It must happen- I believe that pushing the limits is one of the jobs of any marketer.
Cheers,
K
I think you may be overthinking things a bit here.
Make a Business Manager account. This will be tied to you personally and your main business page.
Then, invite workers in using their company email address - not through their personal FB accounts. You can set their user permissions individually. You could also import old 'shared logins' from clients to get access to their assets. You can request access to pages and ad accounts through the settings section or make new accounts for each client - which you should do.
Facebook wants you to make an account per client.
After this, your Business Manager will be a centralised point for controlling accounts. If you have people logging in remotely, it shouldn't really be a problem as long as you aren't running shady stuff. If you are running enough volume and Email Support link will appear in your ad account sidebar and you can get in touch to discuss remote logins, which will help establish a rapport with a rep in case any issues arise.
Moving on from there, if you want to protect your accounts, use the power editor for all ad management or a PMD. I'd recommend using something like Qwaya... both for automation/streamlining and to disconnect your user logins from Facebook entirely.
In terms of payment methods, try to get a different CC for each client. If one account goes down then sure, you can get other accounts red-boxed for suspicious activity to, but it's a matter of chance, depends on what you're running, and as I mentioned if you have already established a rapport you can get in touch with support and desperately plead for support - always be professional and act ignorant of Facebook's crafty 'suspicion' practices (don't position yourself as an affiliate marketer who knows FB's bullshit... position yourself as a business running campaigns for clients where FB's random red-boxing is damaging your business... and you have no idea why!)