So, humor me on this one fellas. When making a landing page, do I need to buy a new domain and assign it to my hosting? Or do I just do it through my hosting company (hostgator)?
I just am really confused for whatever reason. Help me out on this.
I hear a lot of talk about 'split-testing' would that involve purchasing 4-5 domains? That'd kill some of my budget.
Clarify this for me, folks, please.
Thank you and good evening,
Alvarez.
Hello Alvarez,
if you do not have a domain name yet you can purchase it through domain registrar - like NameCheap.com. That domain you will need to point to your web hosting (Hostgator).
Once you have this done you can create your landing pages on that domain in subfolders or subdomains. So you no need to purchase a new domain for each landing page.
Tip: Also is it good to have some universal domain name, so if you decide later to try out other verticals, it will work well with that as well.
Good luck!
Of course you don't have to buy a new domain every time.
I usually create subdomains for every new offer, but how exactly you do it is personal preference. There are usually dozens of free subdomains included with a normal hosting account. You could also just sort them in the domain.
For example if you domain is mydomain.com it would look like this
Subdomains:
antivirus.mydomain.com
LP 01 - antivirus.mydomain.com/lp01.html
LP 02 - antivirus.mydomain.com/lp02.html
...
zerolauncher.mydomain.com
LP 01 - zerolauncher.mydomain.com/lp01.html
LP 02 - zerolauncher.mydomain.com/lp02.html
...
Just differen paths:
mydomain.com/antivirus
LP 01 - mydomain.com/antivirus/lp01.html
LP 02 - mydomain.com/antivirus/lp02.html
...
mydomain.com/zerolauncher
LP 01 - mydomain.com/zerolauncher/lp01.html
LP 02 - mydomain.com/zerolauncher/lp02.html
...
You gotta look the technical details up for your hoster - with mine its a 30 seconds setup. I got the paths sorted and just create a subdomain for a certain path (choose a better fitting name when using Javascript alerts).
Later on it would not be so smart to have them all under the same domain in case someone discovers it and gets ALL your LPs...
You don't need a new domain for a landing page split test (unless what you are testing is whether the domain name itself makes a difference).
Definetly buy a new .com domain with some generic name, from there i suggest just to create subdomains for that, especially if u use mobile.