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Click Loss Between Voluum and Neverblue/F5Media (15)

01-10-2015 05:59 PM #1 elangokp (AMC Alumnus)
Click Loss Between Voluum and Neverblue/F5Media

Hi,

Traffic Source: Decisive - Clicks : 869
Tracker: Voluum - Visits & Clicks: 854 (Direct Linking to offer). Click Loss: 1.73%
Affiliate Network : Neverblue - Clicks: 579. Click Loss: 32.2%

I find that there is a click loss of about 32.2% between Voluum and Neverblue. I am direct linking the offer. I am not sure why this is happening. I have faced the same scenario with F5Media too.

One thing that i noticed was, until about 500 clicks on neverblue, the clicks between voluum and neverblue closely matched. But, after that, the clicks on Decisive and voluum kept increasing at the same rate, but the rate at which the clicks increased in Neverblue reduced significantly. As you can see above, now the click loss ratio 32.2%. But, most of the lost clicks started happening after initial 500 clicks.

Would affiliate networks throttle the traffic to an offer at a specific rate? I couldnt understand the reason. Please help me out.

Thanks

01-10-2015 07:03 PM #2 dynamicsoul (Member)

have you checked in Voluum that the clicks are from the geos the offer allows? I've had a couple of campaigns from other traffic sources in the past, where you specify a geo but you get a few others in the mix.. and neverblue will use an international redirect for anything the offer doesn't allow.

01-10-2015 07:41 PM #3 elangokp (AMC Alumnus)

Thanks for the reply dynamicsoul. I have checked with Voluum country stats for this campaign. It shows 1424 clicks, but neverblue shows only 801. The click loss is 43.75% now. I am using Voluum free tier. Could that be the reason?

Only 40 clicks show up in Nevverblue International redirect. So, other country traffic is not the problem.

01-10-2015 09:58 PM #4 dario (Member)

What is the country for this offer?

01-10-2015 10:16 PM #5 elangokp (AMC Alumnus)

This is in India

01-10-2015 10:38 PM #6 jonemd (Member)

have you looked at the IPs - I know most aff networks only count unique clicks (I still wouldn't have expected that much difference but I'm not familiar with decisive).

01-10-2015 11:20 PM #7 badimo (AMC Alumnus)

I once spent $100 on Decisive and I was having the exact same issue all the time regardless of offer, geo or affiliate network. I remember I asked my AMs, started a thread here, even told Decisive about it but I didn't find any clear explanation. I'm not an expert but personally I would suspect bot traffic. Unfortunately, bot traffic isn't so uncommon in mobile DSPs.

01-10-2015 11:29 PM #8 elangokp (AMC Alumnus)

Wow, Thanks Jonemd. Didnt know that.
Unique IPs were only 1067 according to Voluum. But the visits were 2139.
The number of Unique IPs closely match neverblue.

01-11-2015 11:41 AM #9 jonemd (Member)

Again, I know nothing about Decisive but do they have a frequency cap where you can limit the number of times a user sees your ad?

01-12-2015 04:43 AM #10 elangokp (AMC Alumnus)

Nope, I am new to Decisive too. Have launched about 10 campaigns. But i didn't see any settings to control the frequency. Do you mind sharing any mobile traffic source that does? Thanks

01-12-2015 08:04 AM #11 bbrock32 (Administrator)

I mentioned this in another thread.

Both F5 and Neverblue use Cake as the tracking platform and they pay Cake per click.

So it will count only unique IPs otherwise they would end up paying much more.

If your redirects are fast enough I wouldn't worry much about it.

01-15-2015 01:24 AM #12 zeno (Administrator)

Quote Originally Posted by bbrock32 View Post
I mentioned this in another thread.

Both F5 and Neverblue use Cake as the tracking platform and they pay Cake per click.

So it will count only unique IPs otherwise they would end up paying much more.

If your redirects are fast enough I wouldn't worry much about it.
Wait, so they don't count the click in terms of Cake charges, but they still track it > send it to the offer so it can convert, right?

Seems like an odd pricing mechanic since on mobile it's well know you'll get plenty of clicks from the same IP which will appear non-unique. Cake loses out by not charging for these non-unique clicks (which are likely from different devices) or on the other hand the network is able to cheat their Cake charges by passing clicks through as non-unique?

01-15-2015 02:02 AM #13 elangokp (AMC Alumnus)

Quote Originally Posted by zeno View Post
Wait, so they don't count the click in terms of Cake charges, but they still track it > send it to the offer so it can convert, right?

Seems like an odd pricing mechanic since on mobile it's well know you'll get plenty of clicks from the same IP which will appear non-unique. Cake loses out by not charging for these non-unique clicks (which are likely from different devices) or on the other hand the network is able to cheat their Cake charges by passing clicks through as non-unique?
My data seems to say so.

01-15-2015 02:04 AM #14 elangokp (AMC Alumnus)

Quote Originally Posted by bbrock32 View Post
If your redirects are fast enough I wouldn't worry much about it.
Would you recommend direct linking to a playstore url or is it better to have a landing page which immediately redirects to playstore?

As there would be slight delay for the playstore app to open. I have seen an ad by "Clash of the Clans". They use the landing page redirect approach.

What do you recommend?

01-18-2015 01:53 AM #15 zeno (Administrator)

It depends, is there any point to you putting a lander in the middle? If not, why do it?

You'd need a reason. Dropping retargeting pixels, bot detection, etc. Otherwise, get users to your affiliate link as quickly as possible.

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