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Help! 600 Clicks, 30k Impressions, 0 Conversions (5)


01-10-2015 06:46 AM #1 swifta (AMC Alumnus)
Help! 600 Clicks, 30k Impressions, 0 Conversions

First campaign went live overnight. Woke up to lots of clicks and impressions but not a single conversion. The banners running are getting an average of 1.5% CTR. It's a WhatsApp offer with this as the offer page ( http://p.gogogy.com/jo/whatsapp/en/?cpid=test ). Most of these impressions/clicks came within one hour. We noticed a large portion of our clicks were coming from Iraq when we were targeting Jordan, I'm assuming thats traffic sources fault and not ours? We only get paid on JO conversions. Split tested a couple different banners and landing pages.

This was on WIFI/APP targeting. With MOBILE/APP targeting we had 0 impressions with the same bid. Could something be wrong with our configuration?

The offer page is pretty non-threatening (no mention of price etc) so it doesn't make sense to me that there would be not a single conversion with that many clicks through. Is it possible that the offer is just bad? Our banners don't make any outrageous claims just alert users that new wallpapers are available.

Any help would be greatly appreciated. Can provide screen shots from Voluum or anything necessary.


01-10-2015 08:46 AM #2 peterpan (Member)

do people in jordan primarily speak english? if not it should be in arabic or whatever language they speak.


01-10-2015 09:28 AM #3 phlong (Member)

Interesting...
I'm experiencing something similar with an App Install Offer (App Installs should convert actually)

The only difference is that you are getting clicks from other countries as well.
Are you using a landing page or did you direct link?
Edit: Just read you're using a landing page. How's the LP CTR?


01-10-2015 03:54 PM #4 swifta (AMC Alumnus)

Thanks for replies. Offer page is in English but banner was Arabic. Tested multiple banners and DL and LP. The CTR seems decent I could understand the offer being poor but 0??


01-10-2015 07:41 PM #5 deondup (Member)

Getting clicks does not entitle you to conversions! You can get 10x those clicks without conversions.

Look at you stats - chances are that 90% of the traffic came from just a handful of placements


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