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Is it really just the picture? (21)

01-08-2015 01:18 PM #1 colorofmoney (Member)
Is it really just the picture?

I have two adult banners running - same bid, same lp, same offer, same traffic source, same everything (even the same girl in the banner), the only difference is that in the picture the girl is in a different position.

They've both been running for two weeks and one has an ROI of -50% and the other 100%.

Is this just proof that the picture is super important or am I not thinking of something?

01-08-2015 01:26 PM #2 dr_ngo ()

Yes.

For banners in adult, the angles + the picture matter the most.

A good banner = high ctr and lower costs, and it'll convert higher than others.

01-08-2015 01:48 PM #3 peterpan (Member)

the angles...no pun intended lol

01-08-2015 02:09 PM #4 colorofmoney (Member)

Thanks for the response. I think I'm just in denial because the banners are so similar (same CTR)

Quote Originally Posted by dr_ngo View Post
Yes.

For banners in adult, the angles + the picture matter the most.

A good banner = high ctr and lower costs, and it'll convert higher than others.

01-08-2015 02:40 PM #5 caurmen (Administrator)

Double-check the rest of your funnel just in case, but the results you've posted wouldn't surprise me. Picture is incredibly important.

01-08-2015 02:57 PM #6 colorofmoney (Member)

I will. I know the picture is really important but its a 300 x 250 split in half. the text is exactly the same and the only difference in the picture is that in one the girl is on her back and the other she is on her knees haha. Both have the same CTR. It would make total sense to me if the CTR's were different, but it seems like they're basically the exact same banner.



Quote Originally Posted by caurmen View Post
Double-check the rest of your funnel just in case, but the results you've posted wouldn't surprise me. Picture is incredibly important.

01-08-2015 11:38 PM #7 maynzie (Moderator)

Oh yeah, picture can make or break a campaign. Angle is also important, but strong angle, strong pic is a campaign you can usually ride for a while.

Testing sort of whacky left field pics can blow your mind on ROI potential in adult

01-08-2015 11:45 PM #8 angry old lady (Member)

yeah. also split test pics of the girls in your landers. that will also have a major difference in CR

01-09-2015 02:13 AM #9 iAmAttila (Veteran Member)

as long as you've got good angle on that rack, that's all that matters in adult

01-09-2015 04:25 AM #10 johna5150 (Senior Member)

Always keep in mind that selling is Attention-Interest-Desire-Action (AIDA, the old acronym) and that if any link in that chain is broken, the sale will be interrupted. As strange as it may sound, different images with everything else same can make a huge difference, even if the image differences appear to be subtle. Some images grab the attention of the audience, some don't, and if there's no attention to start with, there's no conversion.

In fact one LETTER in a headline can make a difference. The classic example is the headline split test in a magazine ad for a learn play music at home correspondence course-- "Puts Music In Your Life" outpulled "Put Music In Your Life" by a factor of 19 to 1, based on the difference of one letter in the headline. Of course the difference is obvious-- the first one implies "done for you" vs "work your ass off" but when you think it all came down to one, single letter it truly is amazing. So, when you find a winner, run with it.

01-09-2015 04:36 AM #11 maynzie (Moderator)

The classic example is the headline split test in a magazine ad for a learn play music at home correspondence course-- "Puts Music In Your Life" outpulled "Put Music In Your Life" by a factor of 19 to 1, based on the difference of one letter in the headline.
wowww

01-09-2015 05:05 AM #12 iAmAttila (Veteran Member)

Quote Originally Posted by johna5150 View Post
Always keep in mind that selling is Attention-Interest-Desire-Action (AIDA, the old acronym) and that if any link in that chain is broken, the sale will be interrupted. As strange as it may sound, different images with everything else same can make a huge difference, even if the image differences appear to be subtle. Some images grab the attention of the audience, some don't, and if there's no attention to start with, there's no conversion.

In fact one LETTER in a headline can make a difference. The classic example is the headline split test in a magazine ad for a learn play music at home correspondence course-- "Puts Music In Your Life" outpulled "Put Music In Your Life" by a factor of 19 to 1, based on the difference of one letter in the headline. Of course the difference is obvious-- the first one implies "done for you" vs "work your ass off" but when you think it all came down to one, single letter it truly is amazing. So, when you find a winner, run with it.
Epic

01-09-2015 05:41 AM #13 p_cozz (AMC Alumnus)

Think about all those angles on Tinder

01-09-2015 09:37 AM #14 matuloo (Legendary Moderator)

Image is very very important of course as all the ones above me confirmed, one question tho, how many leads are we talking about here? If its not a lot it might also be just coincidence or some fluctuation.

On a side note, last week I optimized one campaign where I uploaded two almost totally identical banners by mistake, same chick, same colors, same everything except one word in the text that didnt actually change the meaning all that much. One produced 50 leads the other one 9 from the same amount of impressions I forgot about that campaign somehow, thats why I left it running without optimization pretty long in case you're wondering. A small change can really make a big difference

01-09-2015 10:10 AM #15 caurmen (Administrator)

how many leads are we talking about here?
Yep, I was just coming back to check that too. Is the result statistically significant?

@johna5150 - Wow. OK, that story's going in my grab-bag of "anecdotes to convince clients we need to do more split-testing"

01-09-2015 10:40 AM #16 cmdeal (Veteran Member)

Quote Originally Posted by johna5150 View Post
In fact one LETTER in a headline can make a difference. The classic example is the headline split test in a magazine ad for a learn play music at home correspondence course-- "Puts Music In Your Life" outpulled "Put Music In Your Life" by a factor of 19 to 1, based on the difference of one letter in the headline. Of course the difference is obvious-- the first one implies "done for you" vs "work your ass off" but when you think it all came down to one, single letter it truly is amazing. So, when you find a winner, run with it.
Is this really true? I can imagine a conversion increase of maybe double digits or so, but this differential seems beyond the bounds of even the most generous benefit of doubt ...

01-09-2015 10:43 AM #17 Finch (Moderator)

That difference in ROI sounds a little too dramatic to be down to a single picture if it's being run on volume.

How many leads have you sent?

Either way, take the template (whatever style image it happens to be), and repeat with different variations.

If it shows consistently to out-perform the rest, then there's your answer.

01-09-2015 03:57 PM #18 swiftclick (Senior Member)

You said they've been running for two weeks now, so I assume its a decent chunk of volume you've tested these on. But two weeks with just the right targeting could still be minimal volume. How many leads are we talking for each banner?

01-09-2015 04:47 PM #19 colorofmoney (Member)

Quote Originally Posted by angry old lady View Post
yeah. also split test pics of the girls in your landers. that will also have a major difference in CR
This is one thing I need to get better at doing. I always say I will do this and then don't.

Quote Originally Posted by johna5150 View Post
Always keep in mind that selling is Attention-Interest-Desire-Action (AIDA, the old acronym) and that if any link in that chain is broken, the sale will be interrupted. As strange as it may sound, different images with everything else same can make a huge difference, even if the image differences appear to be subtle. Some images grab the attention of the audience, some don't, and if there's no attention to start with, there's no conversion.

In fact one LETTER in a headline can make a difference. The classic example is the headline split test in a magazine ad for a learn play music at home correspondence course-- "Puts Music In Your Life" outpulled "Put Music In Your Life" by a factor of 19 to 1, based on the difference of one letter in the headline. Of course the difference is obvious-- the first one implies "done for you" vs "work your ass off" but when you think it all came down to one, single letter it truly is amazing. So, when you find a winner, run with it.


That's amazing. Thanks for sharing that.
Quote Originally Posted by Finch View Post
That difference in ROI sounds a little too dramatic to be down to a single picture if it's being run on volume.

How many leads have you sent?

Either way, take the template (whatever style image it happens to be), and repeat with different variations.

If it shows consistently to out-perform the rest, then there's your answer.
The amount of leads is around 200. They've both been running for the same amount of time.
I just made a bunch of new banners to test this. Thanks for the advice. I will let you guys know what happens.

01-11-2015 02:51 PM #20 ubergeek (Member)

any recommendations to get new and updated pictures for ads? can i pull from tube sites (aka videos)?

01-12-2015 12:13 PM #21 Finch (Moderator)

Depends on how compliant you want to be with various copyright laws.

If the answer is 'Not very', then try searching amateur terms on Tumblr.

That's where a lot of the popular adult banners are sourced from.

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