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Zeropark Question (7)


01-07-2015 07:30 AM #1 omrikos (Member)
Zeropark Question

Hey,

When you are using an RON campaign in Zeropark and find converting targets, will you pause it in the RON campaign when moving it to a Target campaign? or just let it keep running in the RON campaign?
What is the best practice in this case?


01-07-2015 07:43 AM #2 erikgyepes (Moderator)

I not see much reasons why you should run it in both campaigns. If you identify a profitable target and already move it to the target campaign you should delete/pause it in the RON campaign.
Then there you can do some more experiments like bidding higher for the profitable targets to squeeze out the maximum volume while maintaining a decent ROI etc.


01-07-2015 08:05 AM #3 bbrock32 (Administrator)

I would pause it so you won't be competing with yourself and you can afford to bid higher on converting targets.


01-24-2015 01:00 PM #4 adwater (AMC Alumnus)

I did EXACTLY that, I was able to identify one best profitable target in a Zeropark RON campaign, so I COPIED the campaign and then changed it into Target top 100.

But I don't understand why the best (cloned)"profitable target" in the new Target campaign is NOT receiving any traffic at all? I even doubled up the target bid for this particular target from my original one (tried to force some action) but still NOTHING. No Spend at all. So right now, it's just my RON one reaping in the profit, the Target one just sits there, doesn't budge at all.

Any thoughts?


01-24-2015 03:38 PM #5 adwater (AMC Alumnus)



Bid Place is 1 but there is ZERO traffic and it shows '0' in the Bought column. What gives?


01-24-2015 03:53 PM #6 phlong (Member)

Quote Originally Posted by adwater View Post


Bid Place is 1 but there is ZERO traffic and it shows '0' in the Bought column. What gives?
I have the same experience with some placements. Really curious what that is about


01-25-2015 08:11 AM #7 adwater (AMC Alumnus)

Maybe someone from Zeropark can chime in to help to understand?


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