Mobile Opt Ins, Desktop Sales? (11)
Has anyone had any experience generating opt in email leads via mobile sources, but then sending offers to them via followup email that require a desktop selling environment?
Or to put it another way, will mobile opt in email leads view their emails on desktop or purely via mobile? I’m curious if anyone has any hard numbers on this.
Here’s why I ask: way back in my direct mail days (before the internet was a glimmer in Al Gore’s eye) we knew that people would consume information or buy the way they did initially. So, when we mailed a sales pitch, we’d always include multiple means of response (fax, mail, phone, and eventually website) with multiple means of payment (check, money order, credit card, paypal eventually).
What you would see was remarkable—customers who initially ordered via fax would fax in their future orders. Customers who mailed in their initial order would mail in future orders. Same with phone and internet, and same with preferred payment method—guys who paid via money order would always pay via money order, guys who ordered with an American Express card would always use an American Express card.
So, the question I’d like to have answered is do guys who opt in by mobile (in the US, UK, Canada, AUS, NZ) read their emails mostly on mobile OR do they read them on desktop?
The reason I ask is that a lot of the offers I promote that require selling (long form sales letter, long video sales letters with audio) perform very poorly in a mobile environment, but well in a desktop environment. Generating email leads from mobile sources that primarily consume via mobile is a good way to piss away a lot of money, but if they primarily consume email via desktop even if the initial opt in came from mobile, that is a different animal altogether.
I can tell you this from six months of Adsense Reports where leads (US, UK, Can, AUS, NZ) were generated from desktop only, then sent back to Adsense sites via email: 84.8% use a desktop browser, 8.5% use a “high end mobile device” and 6.7% use a tablet. So, guys who opt in via desktop consume email via desktop, with little crossover to mobile, at least when they receive my emails.
So to summarize, does anyone have any hard data about generating email leads from mobile sources (i.e. they opt in on their phone) and determining if they consume follow up email mostly by mobile or by desktop?
I can (and probably will) answer that question by generating a chunk of mobile leads and watching them pass through my follow up autoresponder sequence, but if anyone has any insight backed up by data (not speculation), I’d love to hear it.
Hey john
while I do run cpa offers, I also have my own info products that i've been selling. Your posts from the past (regarding MMA info products) has been quite interesting.
here's what i found from my own lead gen / autoresponder / VSL campaigns
As you guessed, info product conversion on mobile sucks.
You might want to check the times you send out these emails. In my campaigns, I would say 90% of email opens were on desktop if sent during work hours ( but then again, my list is more targeted towards white collar professionals - like marketers, developers, etc)... and sure 90% mobile if sent after work hours / weekends.
I run live webinars. While cost per optin was highest on mobile, the volume was certainly there. But on the email drip, I tell people that the webinar is DESKTOP only.. so it forces people to go to their desktops. I had 40% optin to attendence rate on warm list... maybe 20-25% on cold list.
One thing i recommend is using conditional redirect on the email links you send out. Check to see if it's mobile vs. desktop/ tablet, and redirect properly. If you need help with that, I can point you to the right resources,
BTW... two questions:
1) is there an info product master mind on STM? I would love to network with guys like you and anyone who's promoting their own info products.
2) have you ever tried doing carrier billing for your info products? I don't understand why no one does this.. apparently carrier billing conversion is about 5x that of CC's and such (but probably higher return rate too).
There are enough people on STM doing infoproducts now that we should probably start an infoproduct forum. I'll bring it up and see what the rest of the mod team think of the idea.
Originally Posted by taewoo
But again, I'm not sure that is 100%, so take it with two grains of salt.
By the way, you know leadpages.net?
Once somebody opts in on mobile, you can deliver automatically a "digital asset" (e.g. PDF or so). It's all automatized.
I believe that's ideal for your idea.
Originally Posted by caurmen
since email marketing / JV is such a huge part that im sure that there are people willing to cross pollinate their lists w/each others'
Originally Posted by taewoo
Are they a good network to work with?
Originally Posted by caurmen
Cheers,
John
We talked about it a little while ago and there was broad agreement it's a good idea in some form.
Remind me about it if you haven't seen the forum appear by the middle of Jan - I'll make a note to finalise it after the holiday season.
Thanks caurmen, will do... Cheers!
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