While all the retailers are taking a break from their big Q4 pushes, the pay per call party is just getting started. January is the best month for a lot of good pay per call verticals.
-Education
-Credit Repair
-Mortgage
-Reverse Mortgage
-Home Services
To name a few...
Fill in the blank... "It's a New Year, I really should _______." Most of those blanks are good pay per call verticals and both volume and conversions are UP right now across the board.
Think about it, if you were kicking around the idea of going back to school, would you enroll during the Holiday Season? Probably not. Come January though, you probably would. New semester... New Years Resolution...feeling motivated after that one day you hit the gym...time to finally talk to an admissions counselor and get the ball rolling.
Take advantage guys!
Good post, Eric. I can add one more angle: Remember what happened in the movie "Home Alone"? Thieves don't celebrate holidays - they work at this time. When you back to your home in the beginning of the new year after being on a Holiday vacation and you see missing TV, gold, money, etc. you may be would think: "I should improve my home security..." and you will call home security company. This is just an example, there are many variations of attacking angles.