Following the mobile Appetizer exactly as prescribed (except running in US) launched today, here's rough stats:
Traffic Source: Decisive
Geo: US
Campaign Title ---------------------------------------- / Bids --- / --- Wins / --- Clicks -- / Conversions--- / ---CPM -- / --- CPC -- / --- CPA -- / Spend
Campaign 1 - Site (Non-App) & WiFi -- / 17,000 -- / -- 6,600 -- / -- 32 (0.54%) -- / -- $0.00--- / - $0.15 --- / -- $0.03 -- / $0.00 / $0.91
Campaign Title ----------------- / Bids --- / --- Wins / --- Clicks -- / Conversions--- / ---CPM -- / --- CPC -- / --- CPA -- /---- Spend
Campaign 2 - Site (Non-App) & Carrier -- / 17,000 / 1,855 / 36 (1.7%) / - / $0.22 / $0.01 / - / $0.40
Campaign Title ----------------- / Bids --- / --- Wins / --- Clicks -- / Conversions--- / ---CPM -- / --- CPC -- / --- CPA -- /---- Spend
Campaign 3 - App & Carrier / 20,000 / 12,511 / 165 (1.3%) / 1 / $0.23 / $0.02 / $2.92 / $2.91
Campaign Title ----------------- / Bids --- / --- Wins / --- Clicks -- / Conversions--- / ---CPM -- / --- CPC -- / --- CPA -- /---- Spend
Campaign 4 - App & WiFi / ---38,900 -/ 31,000 -/ 405 (1.3%)---/ ---15 --------/ $0.35 / ------$0.03 --- /---- $0.73 --- /---- $10.88
Offer payout = $2.00
Smart CPM set to $3 CPA
Daily Budget = Unlimited
Daily Spend = $15, except Campaign 4 - I increased to $250 (watching hourly).
No optimizations have been done yet, waiting until I hit $15 for campaign #4 and any others and then looking to cut creatives. But first campaign and seeing some great results thus far!
Few questions:
1. With me being so far in the positive on campaign #4 (well over 100% ROI), should I move off SMART CPM -> CPM, and increase my bid by say $0.10 to get more traffic? (This is what I'm considering doing as I'm ok reducing % ROI if I can increase my volume.)
2. What's the deal with the other campaigns, is it normal for smart CPM to take that long to gain traction, I set my CPA goals to 150% the payout but still struggled to get traffic.
3. What other mobile traffic sources are similar to Decisive in terms of ease of use, UI, that would be wise to consider branching out into? The offer is only valid in the US, so I'm looking for ways to increase my traffic ASAP while this is performing so well.
Thanks for the thoughts in advance!
*Tried copying in a photo but wouldn't work and the formatting for text didn't keep spacing so apologies for the harder read on the data..Will try and update this every day or two..