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Traffic source options for pay per call outside of search? (20)

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I have seen a lot of talk about search traffic on here, but not much else. Is anyone testing pay per call on other traffic sources other than adwords and bing? Search has obviously been a big part of pay per call for a long time, but over the last 6 months more traffic sources have been emerging as big opportunities.

Here are a couple I would recommend for anyone looking to test something new:

Facebook Newsfeed:
News article angle works well. "Single mom finds a way to write off over $16,000 in credit card debt and now she's sharing her secret". Try to work the phone number into the content, or at least avoid big "call now" buttons. Needs to appear somewhat natural.

PPV/CPV:
Not just for tech support anymore! Lower competition targets for niche verticals. Walk In Tubs, Legal, Plumbers, etc. "Attention visitor: You may qualify for special promotions", "Call within the next 5 minutes", etc. The usual stuff. Extremely high conversion rates and very impressive ROI in most cases.

Has anyone seen much success outside of search yet?

- Jon

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Hey Jon, thanks for sharing... this is a very good direction and I like it because it requires a bit more creativity and angels. I will definitely try these sources.

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Hi Jon,
In the my to-do list I plan to test some offline stuff:
- old school direct mail
- remnant inventory classified ads in newspapers/magazines

I'm sure the above two won't work right of the bat but if they show signs of "life" you can always specialize in that marketing channel and improve a lot (as with any other marketing channel).

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Offline stuff works if you know how to use it and if you find the right target groups. There are many ways to advertise offline and if you can direct your ads to people who have need or interest in your product and this product or service can make their life better, you win the battle. There are many advantages in Pay Per Call business, like avoiding the need of clicking on links, building websites, no need of Internet at all (if you chose only offline methods). In few words - "The Sky Is The Limit".

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Offline can be great, but there are some hurdles. If a campaign goes down you are screwed, so I would set up a call promotion so you can throw in a backup offer if needed.

That being said, I have seen oldschool direct mail work wonders. Very natural fit for ppcall.

- Jon

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The good old Gary Halbert style.

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Hey Jon, have any examples or case studies of offline methods that can work?

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PPV/Pops?

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Pops work very well and we sell a ton of traffic to USA/CAN tech support affiliates/media buyers.

Give me a shout if you're looking for more volume

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Yeah was going to say the guys I know who run ppcall volume are all over these sources, good luck ringpartner!

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Yeah definitely. Niche verticals tend to work best, and the old 3 step or questionnaire style landing page does wonders. Also things like "Sheila was a single mom and close to filing bankruptcy after Christmas when she discovered this trick to write off 57% of her debt. Now she's sharing this secret with the world!"

Broader stuff can work great as well. Example: Running Jenny Craig or other PPCall diet offers on dating traffic targeted to 35+ females has been great.

- Jon

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This is something I would love to do, but no matter how hard I wish, I am no master offline marketer haha. I will see if I can find someone to collab on a webinar or casestudy though!

- Jon

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In my past I was a DM (direct mail) professional, till I discovered IM.
Basically, if you want to do well with offline mail pieces keep in mind these 4 elements:

HH targeting: In most cases you will be targeting HouseHolds, with 2.2+ people living in the house. I'm just bringing this up since we are used to thinking that we can target based on keywords to specific people, now we can't even target to a single person, unless you buy HH data panels, these days they come pretty inexpensive, and you can get pretty targeted with them.

Offer: You need some type of offer for direct mail to be noticed these days( unless you happen to send your plumbing piece just as the HH pipe line just burst which is possible if you sent out thousands of pieces daily).
Think about the infamous BedBath and beyond 20% off weekly coupon. If it was successful, they wouldn't be sending it all the time.

Relevancy: This will be tough, but the most successful DM campaigns, with the highest conversions are actually...can you guess?....SUPERMARKET OFFERS.
Think about it, you get or the coupons you receive monthly from Kroger (or whoever) and it's basically free cash in a way. Conversion rates for supermarket coupons has surpassed 30%. Yes. Meaning 1 of every 3 HH's that receives a coupon set will use at least one of them.
Why relevant? If you have previously purchased minute maid orange juice you shall receive in the mail a minute maid coupon (not Tropicana).

Supermarket DM is by far the most advanced in the business, in fact every set of coupons they send out to HH's in unique, yes, you heard it...unique, just like snow flakes

Media: Are yo usending a flyer? A greeting card? Maybe even a magazine (with multiple offers inside, think about Valasis). The more premium it will seem, the higher conversion you will receive. A good idea is to make the exterior look really fancy, like a nice envelope, and then the inside to be a little trashy...if you're trying to keep the campaign inexpensive.

Ok, these are just some key DM trade basics

Cheers.

Ilan.

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Has anybody tested pay-per-call offers in Facebook? How successful you have been so far? It would be interesting to know.

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To avoid the hurdles (as campaign going down) Jon mentions, I would get my own numbers (you can get them very cheap) and promote a niche that is widely available on the networks, so you can switch the offer easy & fast.

Also direct mail have a lot longer life cycle (than even some offline channels). Someone getting your postcard about roofing may put it in a drawer (they are not actively looking but if you target properly they should be in a need for a roofer soon) and look at it and call after 3 months.

Also having your numbers with a specialized service provider may get you some more details/stats about the calls which is always good.

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Definitely! News feed has been great, and works similar to to the way you would promote CPA. Same ads, but obviously driving the call versus a lead submit.

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My query was specifically directed to understand if anybody doing it successfully via Facebook!

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hi beatstreet, just wondering where I can get my own number cheaply? do I have to be a US resident or it doesn't really matter?

thanks a lot!

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Sorry, I guess that was a bit of a long answer. Short answer is Yes.

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For a phone number for your own business (no tracking and etc. advanced features): Google Voice or Skype (you don't need to be a US resident).

For PPCall marketing with more numbers and call tracking one of the main options is: https://www.callfire.com/

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