Zeropark - Mobile Antivirus (28)
Hi guys,
Just joined the forum yesterday and have been soaking up all the gold that we have in this forum.
I saw another person running the same sort of follow along so this is totally coincidental. LOL.
So here's my follow along introduction:
Traffic source: Zeropark
Vertical: Antivirus PIN submits
Payout: $4.80
Geos: ZA
I already have a few winning angles and landers so my goal for this follow along is learn how to further optimise and scale my offer.
At the moment, these are my stats for my current campaign for the last 30 days (my campaign's probably shorter than that but I can't remember when I first ran it):
What I have done so far:
1. I've been blacklisting targets/placements that have spent more than $1 without any conversions. Is this a good method to do or should I wait until the placement spends 3-4x the payout amount before I blacklist it?
2. I've tried various types of bidding methods. Initially I used to bid for BP 5 to keep my cost low and profit high. I've also tried going for BP 1 but my cost and profits matched up with each other so I ended up either breaking even or making a slight loss. So now I'm trying to go for BP 3 or 4. What would be an advisable bidding method so that I keep my profitability while still gaining volume?
3. I've tried to scale this offer to PopAds but I'm not getting as much success with it. At the moment, I'm at a $-13.5 loss and I haven't had a single conversion in the last 24 hours with my 2 best angles. Advice on how else I should scale this offer?
4. Also, I'm worried about banner blindness kicking in. At the moment I have my frequency filter set for 1/12h. Is this a good frequency to set?
Thanks guys!
If the payout is $4.80 and you are blacklisting at $1 isn't it too early to tell? shouldn't u be spending atleast $4.80 per placement to see if its a keeper or not?
The reason I am cutting it early is because most of my conversions are coming from cheaper placements i.e. those that are not costing me more than $1. And as part of my initial testing that I did, I didn't see any difference in conversions between placements that are <$1 or those that >$1. However, the placement is costing more than $1 and already has a conversion, then I will let it run a bit more to see if it converts more.
1. $1 is highly premature if your payout is almost $5! No matter what your intuition says, I don't believe you should extrapolate so much, or that there will be any strong correlations between placements converting at under a dollar initially and their long term profitability.
2. I would split this into multiple campaigns and split-test the bidder position. See which campaign - BP 2, 3, 4 or 5 does better.
3. Try different sources....
4. I would do a slightly higher freq e.g. one in 24 or 48.
Thanks for the tip @zeno.
I'll try to implement them all. Other than those, is there anything I should be doing more/differently?
Will keep you guys updated on my progress.
So far you're doing fine.
You could also look at ISP/device type/device data and see if there are any clear trends, i.e. things you can remove via targeting at the traffic source which will improve performance.
That's a pretty good start.
One tip I would give is try to test different bids, it affects a lot the amount of volume and quality you get.
Question: If the offer is carrier specific, would you still run your campaign on wifi + carrier traffic? Or stick to carrier only?
At the moment, I tend to stick to carrier only but I'm struggling for volume on ZP.
Originally Posted by zeno
Originally Posted by jonmic2k
Some submits will work on WiFi, some won't. But you also run the risk of the network kicking you off the offer if you send lots of WiFi with it being against the terms of the offer.
Originally Posted by jonmic2k
You could also try split-testing offers and then optimising your rules/paths if certain OS/device types convert better on one offer over another.
Originally Posted by zeno
I know about exoclick, popads, mediahub and zeropark.
But there has to be more traffic somewhere since this geo is hot as hell (according to my AMs).
you can try plugrush or reporo.
also as i know Trafficshop has som traffic
Ok, so I've tested the different bid positions and didn't yield any significant results between them. However, I don't think I have enough data to make that conclusion because my campaign isn't doing so well anymore.
I was checking my campaign history and I used to be able to do between 5-10 conversions/day. Over the last couple of days, I'm barely struggling to even get 2 conversions. I've tried to focus on my winning angle with 4 different LPs (one scanner, 1 static android UI layout, 1 basic notification layout with animated android logo, and 1 basic notification layout with static logo). As you can see, they're very different from each other so it shouldn't be due to banner blindness.
Any advice?
Update:
These are my stats as of Jan 6:
And these are my stats as of yesterday, Jan 7:
Compare those two days to Jan 5:
I have been optimizing and was using my winning angle so I have no idea why it's tanking. Any advice on what I should do next?
are your not worried about your landers being compliant? for my campaign I was told that anything representing an android robot or fake system error UI is against google's TOS...or since you are doing pin submits is it ok?
I am doing pin submits so I don't have to be compliant to google's TOS.
Also, this was my offer description:
Approved banners and text ads only, if you are going to use any of your own banners/text ads/prelanders , please get them approved by your affiliate manager first, otherwise, you may not be paid
My AM didn't bother asking about my lander when I asked to be approved to run so I'm not going to volunteer to give it to them 
Don't wanna be a wet blanket but it sounds like u need to get your LP's approved if you made them. I don't have any room to speak since I didn't get my approved as well lol
I got a good relationship with my AM so she lets me run whatever I want. Plus, I tend to cloak my landers - not only to hide from the advertisers but also to make it harder to be spied on.
must be making her lots of money then
Haha not really.
Update as of 11 Jan:
Decided to pause all my campaigns for now because they stopped converting for some unknown reason.
Action plan: I think I will try to revamp all my landers and see if I can get something fresh started. I will also be posting up screenshots of my lander to get all your opinions on how to improve.
Good idea - feedback can be a great teacher.
Regarding your landers... be careful here. Even if your AM gives you free reign you will put both your commissions and the AMs standing in jeopardy if you run blatantly non-compliant stuff that gets picked up by the advertiser.
They won't pay you, and then they'll ask the AM why they approved the landers, they'll say they didn't... or chat records will show that they didn't ask and gave you free reign... things then go south.
I'll never be a fan of these types of landers... scare tactics to the extreme and blatantly misleading, so much so that it limits your ability to scale to only traffic sources that royally don't give a f**k about what anyone advertises.
That and this lander is so extremely old and over-used.
I'd recommend being more creative and not doing the same thing with the same lander that every one else has been doing for a year.
How else would you promote an antivirus offer then?
I thought using the fear factor would kick start the user into actually acting on it
Well, therein lies the problem - the AV offers themselves are pretty dodgy and have been smashed for several years with every non-compliant angle you can think of, so running them compliantly - even with the most brilliant angle - is going to be difficult (at least on the typical traffic sources they are being run on).
But, 100% of the things you don't try will fail, so...
Think of it from the user's perspective: how many times do you think they have been interrupted while browsing sites that generate pops, and have been told they have a virus that urgently needs removal?
Probably so many times that they have just given up on the integrity of their phone and accept the virus horde as local residents.
New Antivirus: Makes your phone smell like strawberries! I can't believe it works! <--- I'm semi joking. But why not test it? It has WTF factor and people are stupid.
Facebook slow? Browse the News Feed faster. Eliminate Malware. <--- use something the user wants that's peripheral that your app can help with
The Secret Google Doesn't Want You to Know... <--- draw them in with something mysterious related to Google, then explain what the secret is, how its a disadvantage to them, and how your offer can benefit them instead.
Add $200 to your phone's value - without opening your wallet! <--- tell them how your app can boost phone speed in some way making them feel like they've had an upgrade
The biggest threat to Androids: Chlamydia <--- Gross! WTF! Now explain how you don't actually mean this, but a different infection. You could also ask if people have ever had an Android STI, survey them and send them down a co-reg backend to a utility app + AV. You could even research the geo to find the most prevalent STIs.
Just my thoughts... if it were me I would be aggressively testing angles that no one had thought of and that you have never seen in the wild. I just came up with those in 5 min. Think what 5 h of brainstorming will get you.
Those are great ideas!
I'll try to brainstorm them tonight and hopefully come up with something.
Thanks Zeno!
Originally Posted by zeno
Not to mention running so aggressive gets the entire offers taken down completely.
Although these pin-submit AV offers are very dodgy to begin with, so consumers would likely be complaining to their carriers anyways. I've opted to run the wallpapers versions myself.
True. Thanks for the tip guys.
I'll revamp my landers, come up with some fresh angles and test them soon.
Been busy with my real job lately so I think I'll only have time to do my landers this weekend.
Wish me luck!
Masterclass in angles. Big thanks for this.
Home > Mobile > Follow-along Campaigns