I noticed that some offers are marked 'incent'. Understand that incent traffic refers to those traffic which reward the consumer with various stuffs upon their signing up or installation of the promoted app. My question is, can normal non-incent traffic compete in this ring? The payouts are generally lower though. And I believe the CV for non-incent traffic will not be as high as incent traffic.
By the way talking about incent traffic, are they usually owned by the placement owners themselves? Is there any 3rd party broker like what we have for our non-incent traffic?
The CVR will be much lower with non-incent traffic.
Generally, if something has an incent version, there is also a non-incent version with a much higher payout and I would pursue that.
A lot of incent at least for app installs is run directly by the advertiser or through people who have direct deals and high payouts (cf. what you can get from networks).
Will incent offers be scrubbed more?
I don't believe so. The thing with incent is the quality is expected to be low - so the payouts reflect that.
You would typically pay for installs or disseminate something of value... if the former then scrubbing conversions would just mean the advertiser is indirectly defrauding the traffic source. For the latter... well, incent conversion rates are generally very high (10-50%) so a sudden drop in CVR would be very, very obvious.
Since users are rewarded for converting you won't get the same type of banner/offer blindness effect... so scrubbing again would be really obvious.
I have been running several incentive app install campaigns and at first it was converting nicely but several days after that the CVR went down like crazy. Are you into incentive app install too Zeno?
We're doing a lot of incent app installs as well - usually great results. PM me for more info.