I am using Facebook for an app install... and have some questions... this was an app install of a popular game app on iTunes.
1. I tried to direct link to iTunes on a Website for Clicks FB ad campaign. I put in all the settings and such in the ad... used a CTA button and hit publish... an error came up talking about it having to have a CTA button for an app/install. I was trying to have a button show up on the ad. Long story short, it appears you can't direct link an App offer on FB... you must use a Lander... Is this part of the new FB Ads changes? I wonder if FB notices it's an APP download link (ie. iTunes store) and then applies some sort of rules/check on the ad?
2. Granted, I was promoting it with a tiny budget as I am testing it but the amount of views was tiny. It was a Website for Clicks offer going to a lander... I have the targeting pretty broad - 18-24 Males... I would think I would get more views.
Any suggestions?
See http://stmforum.com/forum/showthread...rs-on-Facebook
If you direct link to an app store Facebook detects the destination as being for a "Mobile App Install" objective and this changes the required ad specifications. It's likely that your CTA selected was not one that is available for mobile app install ads, but more importantly the entire ad type used and campaign objective would clash with what Facebook expects it to be.
In short, don't direct link to the app store at any point during ad creation and approval as their automatic systems will alter your ad. Just got to an intermediary lander and change the redirect path after approval.
Re: #2: what were you bidding? On Facebook 99% of the time if you don't get traffic it is simply because the bid is too low. The other 0.9% of the time it's account-level issues. 0.1% of the time it's a bug that resolves itself magically by creating new ads.
Do you guys recommend for FB ad pricing choosing Optimize For Clicks OR should I choose Optimize for "Clicks to Website?". I am talking about the section or setting within the AD... not when you first choose the campaign when creating one.
It seems Clicks is a LOT cheaper than "Clicks to Website"... at least the estimates are... and I haven't tested yet Clicks but Website for Clicks, even when I set a price is higher than the bid price I set. Also, are FB stats delayed... it said I have a cost on a CPC campaign of like .91 and I have no clicks yet - lol.
I try to ignore these and focus on what's actually happening underneath.
The ad type. The bidding mode. The specific bid.
Facebook recently changed their interface to bury what matters even more.
When you are setting the bids just look at whether it is charging you per impression or per click. If it's per impression, you are bidding oCPM with a specific subset e.g. reach, social, actions or clicks. If it says you are charged per click you are bidding CPC. The specific subset of oCPM that you bid toward is now determined by the campaign objective you set, annoyingly so.
How much you end up paying per external link click or website click is not at all related to the bidding modes or actual bid, it's purely a result of the performance of your particular ad.