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My first mobile campaign / Campaign 1 (22)

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Hello,

Just joined a few days ago, but not new to AM. I've lost around $1k so far in Bing, PPV & Facebook. Actually I've lost a total of $6k because I got sued for $5k for using someone's photo without permission what are the chances of that? bad luck I guess

I read through all 13 pages of the follow alongs here. I even made notes of great suggestions from caurmen, zeno, iamatilla and others. A total of 6 pages in MS Word and printed everything haha.

This is my first follow along ever..so here goes.


Offer: DUSpeedBooster
Payout: $.46
Tracking: Voluum

Angles: Researched angles in WRW, decided on 3 angles and made 5 banners each. Total 15 banners.

Landers: 1 lander per angle.

Traffic is split 50% direct / 50% lander. I did not include Wifi traffic & mobile web. Just mobile app traffic..

Campaign Setup:

Uploaded all banners, everything is approved and running. Tracking looks setup correct, already got 2 conversions. Will post 1st day results soon.

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Hey man, that really sucks, really expensive lesson @5k

looking forward to your 1st day results

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Ouch dude! How did that person find out that you were using his/her pic?

I'm not a genius as I'm still learning but here are my thoughts:
1. I would be inclined to say that you don't have enough significant data to say which lander is a clear winner. I would run it for another day or two before cutting anything out (unless of course, 1 of your banners is clearly not converting as compared to the other 2).
2. There is something within your lander that is turning the users away. Try to make your lander size fit within the screen. For me personally, I try to avoid my landers from being too long and going under the fold. So try to keep your landers short and succinct. Also, does your banner match your lander? If not, there might be disconnect between your banner content and your lander content that is confusing your user.
3. Next steps for optimisation is to cut out non-performing banners/landers, carriers, OS, brands/models, non-converting placements (I can't remember if Tapit allows you to do that). It doesn't have to be in that order but those are the variables you should be looking out for.
4. I would have ran a wifi campaign concurrently in order to give both campaigns an equal amount of time to obtain testing data. You can still try to run it now but keep in mind that wifi traffic can act a lot differently than mobile traffic. In my experience, I try to cut out wifi unless there's absolutely no volume with mobile.

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I ripped many 'amateur' pictures of korean girls and ran plastic surgery lead gen campaign here. Her friends saw it and her dad is a lawyer..ahh its a long story over a beer. But lots of headaches and threats...i chose to settle out of court :*(


1. My landers have received 4-5x offer. What else do I need to consider before deciding on a winner?

2. Good point, but shouldn't i decide on angle first before I change the landers?

3. Wouldn't it be safer for a newbie like me to run 1 campaign instead of 4 at the same time (I know everyone has been doing the appetiser method and i've seen them lose a lot of money). That way, I can find a winning angle & lander combination, then use the same combination for wifi traffic?

Thanks for the help!

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1. I use the 4-5x offer as an initial test to firstly see if the offer converts or not. If it doesn't, then I'll kill it. But for your campaign, you've ran the initial test and you've got conversions. So that means that you should continue running the offer. Like I mentioned before, I would run it for another day or two to get more data because in my experience, a day's worth of testing is not sufficient (unless you got a ton of conversions). Why? Because one day is different from the next. I've had campaigns where I made 200% ROI the first day, then nothing the day after. So it's all about letting it run for a few days, let everything even out and then identify trends and clear winners.
2. You got conversions across all 3 angles. So you know that your angles sort of work. But since you have a low conversion rate from LP to offer page, then it looks like the main problem here is your lander. But to identify what is your problem, you need to do a bit of digging to see how else you can optimise your lander and take the user through to the final step of conversion. It could be as simple as cutting down the texts so that your lander fits above the fold, or even reducing your lander size so that it loads faster.
3. It depends on your budget. If you have a decent size budget, I would suggest testing it all at the same time so that all campaigns had an equal amount of time and money spent in order to come up with a proper conclusion. Like I mentioned, what works for mobile may not work for wifi because wifi works differently so you can't assume that you will get the same results.

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CV is number of conversions, for e.g. your creative A1 1 has 6 CV.

CR is conversion rate/ratio = (CV/total number of clicks) * 100
so e.g if you have 500 CV for 1000 clicks, your conversion rate is 50%

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Nope.
CV = (Conversions / Visits) * 100
CR = (Conversions / Clicks) * 100

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Yes, this. So, when comparing performance of items, look at CV and it will tell you which is better based on each person you send into Voluum. The CR is based on people who click through landers and thus ignores lander CTR, so isn't an ideal metric for looking at profitability. It's the same as looking at EPC at the network end.

Are you tracking Site ID data? You can optimise by publishers in TapIt! and give your campaign performance I would focus on doing this first.

Look at the publisher data for each angle and see if culling some off will give a large improvement. Optimise pubs, continue testing. Kill off the creatives within each angle if they are consistently performing worse (but make sure to look at the site ID data so e.g. banner 3 isn't doing crap mainly because 90% of it's traffic is from the shitty placement that's giving lots of low quality impressions).

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How exactly is A1 better than A2? Yes, the LP CTR is higher, but CR and CV are actually lower. How did you decide A1 is the winner? Do the A2 banners have much lower CTR or what?

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Assuming you have spent the same amount of money for each campaign, A2 has 70% probability of being the best. There's still not enough data to tell for sure.
How much did you spend for each campaign for the last 3 days?

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whoa how did you get that number?

So for A1 I have Spent $20.84 and A2 I have spent $10

A3 Spent 16.23

Total Spent: $47.07
Profit: 17.02
ROI: -64%

The reason its difference spent per angle is because during the campaign, i was turning off banners under 1% CTR and A2 had the poorest performing banners except one which had a 1.33% CTR.

1. Should I go with Angle 2?
2. Should I spend equal $ per angle ? (so turn off Angle 1, and spend 10.84 for Angle 2 and then look again?)

Appreciate the help

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Well, in an ideal world you would want to run them all at the same time so that they all have an equal opportunity to give you data.

But looking at your stats, it looks like Angle 2 is a clear winner with a higher CR/CV rate and lower spend.

So I would build on that angle and probably work on your banner to improve your CTR

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I used this tool - http://www.peakconversion.com/2012/0...al-calculator/ (not 100% sure if I used it correctly though, I entered visits and conversions)

I'm no expert, but I tried to do some calculations based on the following input data:
Payout: $0.46
Banner CTR: 1.33%
CPM: $0.15

To break even with these variables, your CV should be at least 2.45%. Right now your best CV is 1.265%.
A1 has a much better LP CTR than A2. So I guess there is still room for A2 LP improvement.
Again, I'm no pro, but if I were you, I would keep testing and add more banners and LP variations.
Just try to improve a little bit in all aspects - higher banner CTR, higher LP CTR, better CR, maybe lower CPM if you can keep the traffic coming, find the same offer on a different network with a bigger payout or better CR.
Keep testing and I'm sure you will get to profit. Good luck

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I would optimise terrible pubs off from the very beginning. If you find one placement bombs with one angle and is awesome with another, great! But usually you'll find there are a few low-performance placements that you can safely get rid of that do poorly with every angle you test.

This is where mastering a traffic source becomes useful.

Over time you may find placements X, Y, Z never work for you or you could find that X and Y never do but Z does with some angles. Over time you thus realise you should never run X and Y as they waste money, but always test Z because it's high volume and might work.

Based on your screenshot from 3 days I get this:



The conversion rates of A2/A3 overlap to a large extent so it is not yet wise to pause either.

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I'm gonna be honest with you but those 2 landers are wayyy over-used. I've seen those same landers being used for antivirus campaigns, battery boosters, app installs like du booster/dolphin/zero/etc.

So I would suggest that it might be best keeping the concept of the lander but make some really radical/significant changes to those landers (i.e. background color, logo, font)

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thanks if they are over-used why would I be getting a high CTR? i would think that when the user goes to the landing page they would immediately leave instead of clicking the CTA and going to the google play store...

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@peterpan

Did you get approval from your AM regarding those landers? Most advertisers will not approve of the antivirus one because it's too aggressive. If you get a really high CTR but no conversion, split test with similar offers.

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no i didn't check with my AM but the landers do not say the phone has a virus it says the phone "may" have been exposed to the virus and the virus "could" do it...

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Yeah don't do that unless you want to risk getting kicked off the offer, getting banned from the network and not getting paid for any of your leads.

You're promoting duspeedbooster right? Here's their listed restrictions from one network

and google play's rules regarding app promotion

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Day 8 Update:

Spent: 15.49
Revenue: $4.14
ROI: -73%

Total Spent: 114.75
Total Revenue: 51.52
ROI: -55%

Today I have no idea why my ROI went from -35% to -73%... maybe because of the weekend? taking a closer look at my offers report, i wasn't getting traffic from 17:00 t0 4:00. That's 11 hours my traffic was being redirected to a different offer.

Things done:

1. Turned off ads for A2 and focused everything to A1.

2. created separate campaign for high performing publisher

3. added 5 new banners for A1


Pains me to say this but the cap being hit and redirecting to a different offer at wierd times of the day is something i can't control so I'm going to stop this campaign or i will be continuning to waste my money on traffic.

Thanks for the advice guys, hope my 2nd campaign does better

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Looks like you are doing well!

Any reason why you were only doing app + carrier? If one placement was eating up 90% of the budget you should really test the other connection/placement types, since things were converting.

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Thanks Zeno I only did app + carrier because this was my first campaign. Also I read some places that wifi traffic doesn't do that well...

I put that placement into a separate campaign but since the cap was being hit, i stopped the campaign.

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