What's the difference between a RON campaign vs a CPM campaign? (6)
What's the difference between a RON campaign vs a CPM campaign?
On my traffic source I see both of these as an option. They seem to have the same targeting options... so what's the difference?
RON=run of network
CPM=cost per 1000 impressions
so one is about targeting and the other is about bidding
Yah, RoN just means you get traffic from all placements/publishers/sites.
CPM just means you pay per impression i.e. view of an ad.
These two terms aren't linked in any way.
Though... CPM on RoN is a good way to burn money :P
Yeah so on Ero I can create either a new RON campaign, a new CPM campaign or flat rate. I get what flat rate is, but what's the difference between a RON campaign and a CPM campaign. They appear to be the same thing pretty much.
CPM probably just means you get to choose the placements. It's a bit of a misnomer on their part I suppose.
they have a strange home screen, but still, RON and CPM are in different columns. in their site navigation system CPM is a kind of RON (which is really weird since they're not related at all)
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