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How track natural traffic & pay traffic with same landing page (16)


01-02-2015 09:31 PM #1 ted_tikoun (Member)
How track natural traffic & pay traffic with same landing page

Hi,

I've a main website with dating website listing and I wanted to track all of my traffic, but How I can do this ?
Because I've 3 types of traffic :

  1. Bing ADS
  2. Adwords
  3. Natural


I have the habit to use Voluum but I can use any other tracking solutions.
I wanted to track what keywords convert better with bing, adwords & natural but separately.

so if i use the xxx.trackvoluum.com/click/1 the natural traffic wont be redirected, maybe I will need to extract the referer and use the correct link according to referer ?


01-02-2015 09:34 PM #2 kacper (Member)

If "natural" traffic sends you refs - make an .js script or simple html with help of php that will include iframe with Voluum link in the background ( add source url) when ref is different than Voluum that means its natural and will end loop of iframes.

I think that would work but you gotta test


01-03-2015 03:04 AM #3 gts6 (Member)

use a proper tracking system like p202 or cpvlab or Voluum etc..


01-03-2015 05:00 AM #4 zeno (Administrator)

Not quite sure what your current setup is but what's wrong with just using Voluum?

The point of the tracking system is that there is no problem with sending traffic from multiple sources as long as the come via a campaign link...

In this way the lander CTA URL is always http://........./click and Voluum knows what campaign people came through, so can redirect accordingly.

You just need to make a campaign per traffic source, which Voluum forces you to do...


01-03-2015 05:09 AM #5 integrity (Member)

I think what he's referring to is being able to track organic traffic as well.

If organic visitors arrive directly to his landing page and click the CTA, the http://yourid.trackvoluum.com/click/ link will lead to a 400 error.

I've thought about this myself and don't think there's a way to do it with Voluum. I asked Tom about this a while ago and he told me that Thrive would not break when someone clicked through the landing page that hadn't originally arrived via a tracking link, although I'm not sure if Thrive will track be able to track them.


01-03-2015 05:24 AM #6 zeno (Administrator)

Oh Lol man it must be a hot day I saw "natural" and though what traffic source is that? Is it a media buying network? I'm used to seeing organic (chemist heh) so confused myself.

There is an easy way to do this.

Put a code on the page that checks for a Voluum ID/cookie or Voluum data in the URL and then change the CTA link code accordingly.

Easy to do with PHP, not sure how to do it with JS as I'm a JS nooblet.

It is a situation where you'll have to intervene on the front end.


01-03-2015 05:48 AM #7 integrity (Member)

Quote Originally Posted by zeno View Post
Oh Lol man it must be a hot day I saw "natural" and though what traffic source is that? Is it a media buying network? I'm used to seeing organic (chemist heh) so confused myself.

There is an easy way to do this.

Put a code on the page that checks for a Voluum ID/cookie or Voluum data in the URL and then change the CTA link code accordingly.

Easy to do with PHP, not sure how to do it with JS as I'm a JS nooblet.

It is a situation where you'll have to intervene on the front end.
Ah, haha.. I'm used to seeing organic as well. I had been wondering the same thing, so figured that must have been what he was referring to.

And thanks for the tip Dr. Zeno, I'll have to look into that PHP code then. Sounds like putting the time into learning one of these languages is a serious advantage.


01-03-2015 11:21 AM #8 archieaff (Member)

You wouldn't be able to read third party cookie set by Voluum and the referrer might not be set, so using URL parameters is better.
So if your landing page is example.com/index.php, you would redirect Bing Ads campaign visitors to example.com/index.php?source=bing and Adwords campaign visitors to example.com/index.php?source=adwords
For everything else, you would link to a third campaign.
You could also setup a custom variable for the third campaign and pass referrer to Voluum to see where are the "converting natural visitors" coming from.

Code:
<?php
if($_GET['source'] == 'bing') {
	$link = 'http://xxxxx.trackvoluum.com/click';
}
else if($_GET['source'] == 'adwords') {
	$link = 'http://xxxxx.trackvoluum.com/click';
}
else {
	$ref = urlencode($_SERVER['HTTP_REFERER']); // get referrer
	$link = 'http://xxxxx.trackvoluum.com/xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx?ref=' . $ref; // pass referrer to Voluum
}
?>


01-03-2015 03:23 PM #9 ThrvTrkr (Member)

Thrive can do this pretty easily.

1) Create a new campaign just for the organic traffic. Set whatever offer you want as direct link for this campaign.

2) Create a new offer and use that campaign's URL as the offer URL

3) Set the default offer for the landing page (it's a setting you can add for that landing page) to that new offer you just created

4) Enjoy. All organic landing page clicks on the landing page will be tracked in the new campaign. All other traffic from the traffic sources will proceed as normal.

No coding required.


01-05-2015 03:18 PM #10 ted_tikoun (Member)

Quote Originally Posted by archieaff View Post
You wouldn't be able to read third party cookie set by Voluum and the referrer might not be set, so using URL parameters is better.
So if your landing page is example.com/index.php, you would redirect Bing Ads campaign visitors to example.com/index.php?source=bing and Adwords campaign visitors to example.com/index.php?source=adwords
For everything else, you would link to a third campaign.
You could also setup a custom variable for the third campaign and pass referrer to Voluum to see where are the "converting natural visitors" coming from.

Code:
<?php
if($_GET['source'] == 'bing') {
    $link = 'http://xxxxx.trackvoluum.com/click';
}
else if($_GET['source'] == 'adwords') {
    $link = 'http://xxxxx.trackvoluum.com/click';
}
else {
    $ref = urlencode($_SERVER['HTTP_REFERER']); // get referrer
    $link = 'http://xxxxx.trackvoluum.com/xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx?ref=' . $ref; // pass referrer to Voluum
}
?>
I will try that but some bing ADS traffic some is coming from Yahoo and other refferer.


01-05-2015 03:54 PM #11 archieaff (Member)

Quote Originally Posted by ted_tikoun View Post
I will try that but some bing ADS traffic some is coming from Yahoo and other referrer.
The referrer wouldn't matter, you only have to check the source parameter. Bing Ads campaign URL will contain source parameter set to "bing" (?source=bing). And you could still check the referrer in Voluum.
Your Adwords campaign URL will contain "?source=adwords". Again, no need to check the referrer, because we have the source parameter in the URL.

For the 2 campaigns above, the user's path would be Bing/Adwords->Voluum->Lander->Voluum->Offer

"Natural" users would visit the same page only without the source parameter and would be redirected like this Non-paid-traffic->Lander->Voluum->Offer

I guess there are better ways to do this task, because I already see one flaw - if the Bing Ads visitor shares your page, the URL would contain the source parameter, thus making the offer link useless for new visitors who were not redirected from Bing Ads + Voluum. So maybe it's better to set your own cookie first and then redirect the visitor to your lander (without any parameters).

Not sure if any of this made any sense, but hopefully it will be useful to you.


01-06-2015 06:49 AM #12 zeno (Administrator)

I suppose you could also add a few lines of PHP to check if voluumdata is in the URL and therefore not null, e.g. if isset($_GET['voluumdata']){do stuff}


01-06-2015 10:45 PM #13 servandosilva (Member)

Quote Originally Posted by ffclogin View Post
Thrive can do this pretty easily.

1) Create a new campaign just for the organic traffic. Set whatever offer you want as direct link for this campaign.

2) Create a new offer and use that campaign's URL as the offer URL

3) Set the default offer for the landing page (it's a setting you can add for that landing page) to that new offer you just created

4) Enjoy. All organic landing page clicks on the landing page will be tracked in the new campaign. All other traffic from the traffic sources will proceed as normal.

No coding required.
If search traffic is coming directly to the landing page (not trough a tracker) because the page is ranked on search engines, I don't think this is going to work.


01-07-2015 04:47 AM #14 gts6 (Member)

im not familiar with Voluum, but on p202 or cpvlab, its pretty easy to do, standard stuff.

a unique tracking link for each traffic source is used.. any traffic that arrived that wasnt delivered via one of those assigned links obviously came from direct linking


01-07-2015 04:32 PM #15 ThrvTrkr (Member)

Quote Originally Posted by servandosilva View Post
If search traffic is coming directly to the landing page (not trough a tracker) because the page is ranked on search engines, I don't think this is going to work.
Our system is designed to handle this. It doesn't matter if the click into coming through a tracker. We can send organic visitors to a "default offer" of your choosing and track those clicks through the same landing page click through URL as ones who do come through a tracker URL.


08-24-2016 05:32 PM #16 ngolim82 (Member)

Hi there,

I have few questions to ask about Voluum.

1: So is there any way for me to send my organic traffic visitors (eg:from search engine) to my offer page. I saw some of my pages ranked on 1st page, but without going through Voluum, it will be invalid clicks.

2: Will voluum be able to handle landing page sequence, eg: prelander-final lander- offer page?

Thanks


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