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Leadbolt Publisher Tokens? (6)

12-30-2014 08:35 AM #1 phlong (Member)
Leadbolt Publisher Tokens?

I'm setting up Leadbolt on Voluum and I'm almost done. The only thing left, is the publisher tracking. I'd like to track from which publisher my traffic is coming from etc.
I have no clue what the parameter of that token is.
I just saw this and I don't understand shit:
Click image for larger version.  Name: BkfX975.png  Views: 54  Size: 55.3 KB  ID: 5046

Help would be awesome!

12-30-2014 09:58 AM #2 zeno (Administrator)

It's none of those, they are the unique IDs of the specific handsets people are using (generated by magic).

I had a quick look at that page (http://help.leadbolt.com/advertiser-landing-url-tokens/) and I don't see any obvious publisher ID tokens.

Perhaps you can see this in the reporting when you have postback tracking to Leadbolt working.

Can anyone confirm? If in doubt, email support and ask them too.

12-30-2014 10:29 AM #3 phlong (Member)

I thought I undestood it until I read your post lol.
I actually thought that the [DEVICE_AD_ID] (Advertising identifier) is the publisher token and [DEVICE_ID] the normal device token (handset). I'll shoot them an E-Mail though!

12-30-2014 01:47 PM #4 phlong (Member)

Update:
They haven't responded yet but so far it looks like you cannot optimize Apps! When clicking on optimizing a campaign on Leadbolt, you can only block catagories and countries...

12-31-2014 06:14 AM #5 phlong (Member)

Update2:
Just for those who may have the same question in the future and want to find the answer:
I got a reply from my rep and he said that Leadbolt was a "blind" Ad Network. This means that you cannot track your traffic by publishers and therefore you cannot optimize via publishers.
Short form: You cannot blacklist/remove publisher's traffic from your campaign. You can only optimize by platform, country and catagory.

12-31-2014 07:29 AM #6 zeno (Administrator)

Lame, didn't know this.

I usually associate blind with not knowing the particular placements ads are on while still having publisher optimisation control... but they are right that a true 'blind' network is basically RoN.

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