Home > Mobile > Follow-along Campaigns

---

ZEROPARK ANTIVIRUS on MOBILE. Trying to scale this campaign. (23)

---

So I have been messing around with loads of traffic sources and ideas. Not really being focused or organized at all.

I thought I had paused all my campaigns to have a few days off over Christmas to relax and recharge.

Anyway I logged onto Zeropark yesterday and to my suprise I had a campaign running. And it was in profit! I had actually forgotten that I had left a campaign waiting to be approved - and it had gotten approved 7 days ago!

Luckily I had set the minimum bid very low. The campaign was receiving just a few dollars of traffic every day but it was in the green! So I am now going to try and scale this campaign up to see if it can make more than a couple of dollars per day as it has been.

Stats for the first 7 days:

Visits: 5005
Clicks: 599
Conversions: 58
Revenue: $22.62
Cost:$15.73
Profit: $6.89
ROI: 43.78%

The campaign is Anti Virus.
I am using Domain traffic
I am in a quite a big Geo with plenty of traffic.

---

Day 8.

My immediate thought was to push my bid up and see what happened at a higher bit with more traffic.

It is still early to tell but so far that seems to have a negative affect on ROI as since yesterday I am -4% ROI. Its very small traffic though.

Visits: 1731
Clicks: 181
Conversions: 17
Revenue: $6.63
Cost:$6.95
Profit: $0.32
ROI: -4.58

So far I have used only one LP.

So today I have added in 2 more LP.

LP 2 had a conversion after $0.03 worth of traffic. That is very promising.


Anyway so now I have to try and manage all the hundreds of placements on Zeropark. It is hard to know what to do. As there are so many placements I think I have to be very strict about which ones I blacklist.

So my rule for blacklisting will be 2 x payout and no conversions.


Some of my placements that have a very good ROI have quite a large amount of available traffic. I am wandering should do custom bids on these placements? it could get very messy though as there are a huge amount of placements.

I read about the pooling method. Perhaps I should start doing that, and keep the main campaign as a test bed.

I will have to be careful to move only really good placements and not flukes over into the positive pool though.

Any thoughts on how to manage this?

Or maybe I need LP which is going to be able to make money at a higher bid before I even start to attempt to scale up?

EDIT:

So I have set up a positive pool campaign which is a clone of the main campaign but run as a target campaign not RON.

My rules for adding to this campaign are 3 conversions or more and ROI of 100% minumum. I am trying to guaranatee that these placements are not flukes (eg a quick conversion then nothing) and that they can take an increased bid and still stay green. Once placements are moved into this campaign I pause them on the RON campaign. I am bidding quite a bit higher on this 2nd campaign.

I am only including the best 2 LP into this 2nd campaign.

---

Do you use aggressive LP for this Antivirus offer on ZeroPark?

---

Yes it's aggressive. But it was approved by ZP.

---

Yeah ZP don't mind aggressive landers.
I'd suggest to keep on pushing and look for placements that work

---

There are lots of placements that work it seems. The problem is there are so many placements to test.

---

Take what works move it into the winners campaign and block these placements in your data collect campaign.

---

Day 8 ended up with a -30% ROI. However I had paused the top performing placements because I set up a Winners campaign as I mentioned above. The thing is, I made a mess of cloning the campaign and had to delete and start again so it only just got approved now.

All of the 6 placements I added to the winners campaign had 3 or more conversions and over 100% ROI. In fact 3 are over 150% ROI and the other 3 are well over 500%. So I am reasonably confident they are actually decent and not flukes.

Day 9 so far looks like this

MAIN CAMPAIGN
Visits: 1471
Clicks: 250
Conversions: 15
Revenue: $5.85
Cost:$7.46
Profit: $1.61
ROI: -21.58

My 3 Landing pages don't have enough data to be statistically significant yet according to this tool: http://getdatadriven.com/ab-significance-test

The LP 2 which got a conversion after just $0.03 of traffic yesterday ended up with a neg ROI yesterday which was a shame as I thought it might have been a beast.

Anyway I am gonna keep on collecting data and see what is what.

The Winners campaign is active now so lets see what happens with that tomorrow.

---

My main campaign is continuing to be slightly profitable with its very low bid and low traffic.

I have 24 hours of data now on my "Winners" campaign and it looks like this:

WINNERS CAMPAIGN
Visits: 530
Clicks: 111
Conversions: 9
Revenue: $3.51
Cost:$7.64
Profit: $4.13
ROI: -54%

The problem my cost per view had gone up much more than my earnings per view.

in my main campaign my CPV is 0.0038 but my EPV is 0.0045

In my winners campaign my EPV is 0.0065 but my CPV is a massive 0.0143


I think I am going to struggle to get any sort of volume at a profitable bid.

Not entirely sure what to do, but I will keep on testing LP and placements to see if I can make this work.

I just dropped my bid on my Winners Campaign to just over my EPV.

I have now cut LP 2 (which was ironically the one which had a really fast conversion) as it is performing very badly. It is -46% ROI overall whereas overall the other 2 are in profit. According to the website I linked to earlier it IS statistically significant.

Anyway its NYE, I better go have a drink. Happy new year to all at STM. Hope you all bank big in 2015.

---

Good luck getting above x/day adspend on mobile.

I have tried mobile on ZP for a while, and whatever I seem to do, i just cant seem to get any decent volume. Most campaigns stay in x/profit or xx/day profit/revenue

Once I had a campaign that ran a few dollars a day in profit, the one day it blew up in to xxx a day profit. The 3 targets that provided all that traffic promptly disappeared and it turned back to single digit profits. Upping bids rarely seems to help either.

Best of luck breaking into double digit ad spend. I gave up.

---

I have that same problem with Zeropark. I spend xxxx on each RON campaign trying to find profitable targets. Then I take all the +ROI placements and create a target campaign.
It runs fine for a few days with good ROI, then all of a sudden I stop getting traffic from the top placements irrespective of my bid.

It has happened to me on 3 different campaigns. I find that highly suspicious.

---

Well, if it's as simple as going RoN > rolling out a target campaign for higher converting placements, then chances are your competitors are doing it as well.

If you're behind a competitor they may see their traffic from several placements drop off, realise it's because another bidder has entered the market, then they raise their bids to suit.

---

that is a plausible explanation but the problem is that the "available clicks" on those targets drop to single digits from the xx,xxx daily clicks that were available earlier. So there is no way to buy that traffic any more.

---

Yes, I had the same issue. I had a profitable target that was able to pull in $100/day, but in 3 days there was no more traffic available from that target. I asked for the real website behind that target and it was some download server. My only explanation is that someone has uploaded something that was shared a lot and got good traffic for a few days. Otherwise I don't know, but good to know more people has similar experiences with ZP.

---

Hmm, that is weird. If the placements are influenced by virility/social sharing traffic and such then that would explain some variation but hard to believe traffic would drop from say 50,000 to 50 overnight unless something significant happened (e.g. particular network supplying those impressions went down, someone went direct with the sites, etc.)

---

I am still struggling for Voluum on ZP but I will keep testing LP and placements in the hope I can find something which will allow me to bid higher.

When I got to statistiocally significant num,bers on my LP I found that LP3 was the best so I created 3 new versions of that and am testing them.

Since I paused LP1 and 2 and added in new versions of LP3 I am back in slight profit on both the main campaign and Winners campaign.

Very low traffic and very low profit though.

$1.78 in the green.

So what I have done is moved the campaign over to a pop traffic source to see how it performs there.

The first day of data looks promising.

I can get much more volume and without any optimization I am at -12% ROI.

I will keep running on both traffic sources and see what happens.

The Pop traffic is a bit annoying in that it doesnt track conversions and it doesn't pass the costs to Voluum so what I am doing is exporting my volluum revenue data and my cost data to an excel spreadsheet to see which placements need to be paused.

---

You can ad a bid token and Voluum will track your costs as well. It will still not be 100% accurate, but better than doing it manually.

---

They have a good bunch of keywords related to social/viral traffic such as "she though she was safe after the shark attack, but you won't believe what happened next". So yeah, I think your explanation suits well here.
Zeropark shows the top bid on average, so that helps a lot too, although it creates bid wars.

---

Things seem to be progressing slowly in the right direction.

I am making all my banner cutting decisions based on the A/B significance test which I find very useful. Its the first time on any campaign that I used it and now I realise that I probably made lots of huge mistakes before in other campaigns.

ZEROPARK

My new LP are doing well and my main campaign on ZP is doing well (albeit very small traffic) with around 30% ROI for the past 2 days.

I have decided to ditch the WINNERS campaign and focus on the main campaign. So I unpaused all the good placements.

I now pause 2 x payout with no conversions or 3 x payout and less than 2 conversions.

The new LP means my EPV has gone up so I can now afford to bid higher. Whether I get any more traffic or not we shall see. Yesterday I got just $7.60 traffic.

2 days data for Zeropark Main Campaign

Visits: 3338
Clicks: 1094
Conversions: 59
Revenue: $23.01
Cost:$16.98
Profit: $6.03
ROI: 35.51%

POP TRAFFIC

This gives me lots of traffic and it looks like Ill be able to use up my budget. On the first day the campaign got paused when I changed the URL to include cost tracking (thanks for the tip Erik) and I had a paypal issue so I couldn't spend as much as I wanted.

The stats were quite promising though:
Visits: 22621
Clicks: 1948
Conversions: 76
Revenue: $29.64
Cost:$25.97
Profit: $3.67
ROI: 14.71%

Today I added in some new LP and paused some bad placements (same rules as for Zeropark).

So far its a slight improvement on yesterday.

Visits: 12579
Clicks: 1329
Conversions: 44
Revenue: $17.16
Cost:$14.48
Profit: $2.68
ROI: 21%

So now I want to keep on improving my LP and pausing placement to get a better ROI, then ill see how much traffic I can get at this bid. Hopefully I can scale it to something worthwhile.

One issue I have is the cap. The offer has a low daily cap on the network. The problem is what happens when the cap is reached and I am asleep with the campaign running? I guess I just lose all that traffic. Its a bit of a worry as the daily cap is pretty low. I have applied to another network for the same offer. At least then I can split test the networks and if one reaches the cap when I am not around then at least I only lose half the clicks....

---

Yep, this CONSTANTLY is happening to me. Overall my campaigns are always profitable right now but shitty ROI for all the micro managing I have to do on ZP. I'm constantly removing targets that make me lose 1-2 payout offer + moving all the good ones to a new "profitable only targets" campaign (with a higher bid, 10-20% higher, to see if I get more traffic, if I don't I move them back). Anyway, this happens to domain and pop traffic. Maybe people are micro managing more than me as I see bids moving fast during a day for some campaigns (competition might be doing day partying) but I find it really suspicious, I'm on over 5 pop networks and some other domain redirect ones and things dont move this fast ...

I don't want to derail this thread but yeah I also am giving up on ZP until I get massive payout bumps from the volume I am sending from elsewhere. All this time consuming micro managing for 1 day of XX profits that constantly shift and seem to demand daily attention. I once had a profitable target making triple, then I did not check it for 2 days, it somehow spent $80 more and made back $10. Killed all profits from it (and much more).

Anyway, maybe something to keep in mind for OP if you see yourself making progress in popads but ZP seems to always hover around the same stuff... I was profitable day 1 on ZP pop and domain, 2 weeks later I have the same profitable 10-30% roi despite removing so many "bad" targets ...

---

So I have been continuing these campaigns the past few days but not getting anywhere.

ROI has steadily dropped on both campaigns and I found volume was even more a problem on the pops source than on ZP.

Part of the reason my ROI dropped however was I tested the same offer on another network and the conversion rate was terrible. I was always a doubter than running on different networks could make a difference but it really does. I waited for statistical significance and the difference was huge.

Network1: CV 0.5%
Network 2: CV 0.2%

I have cut Network 2 now and will try some new LP to try and resurrect this campaign.

---

Yeah man I can't stop repeating, split test different networks.

Tracking technology of the network + how advertiser treats them can make a huge difference.

---

Yep. It's incredible how much of a difference it can make = +-100% ROI is not unheard of.

Always, always, ALWAYS split-test different networks.

---

Home > Mobile > Follow-along Campaigns